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The Fred Perry archives and the Track Jacket

 

As part of our men’s Sports Authentic range, we recently launched a new collection of archive-inspired track jackets (See the range online here > http://bit.ly/1lDbEtf)

Inspiration for the collection came from the Britpop movement of the 90’s, taking inspiration from the Britpop bands of the era such as Blur, Pulp, Elastica and Oasis amongst others.

As a brand Fred Perry also has its own unique heritage and history surrounding the track jacket. Fred Perry started producing track jackets as part of our main sportswear line in the 1970’s, where they quickly found popularity as a casualwear item alongside being used as a sports jacket.

By the 1980’s the track jacket had become an essential piece of casual clothing, seen all over the country from nightclubs to tennis courts to terraces. 

When designing the new Sports Authentic track jacket collection, we delved deep into the Fred Perry archives - alongside taking inspiration from the 90s Britpop movement – looking at past designs to ensure the new collection stayed true to the roots of the brand.

Here are some images we found from Fred Perry Sportswear catalogues, originally from the early 1980's. Whilst our design remains authentic, perhaps it’s a good thing our marketing has moved forward somewhat…

 

Catalogue archive 1

Catalogue archive 2

Catalogue archive 3

 

View our new range of Sports Authentic track jackets online here > http://bit.ly/1lDbEtf

Our Sports Authentic Track Jackets are available now in Fred Perry Authentic stores, find your nearest store here http://bit.ly/1ojcdgu

Sound System Culture: Celebrating Huddersfield’s Sound Systems

Image courtesy of One Love Books

Following their success with Clarks in Jamaica, One Love Books release their latest book, Sound System Culture, which celebrates the rich musical history of the small market town, Huddersfield. Nestled within the Pennine Hills of West Yorkshire, Huddersfield seems the most unlikely location for Reggae culture, however has been a stronghold of the British Jamaican scene since its arrival in the 1960s. For the first time in print and featuring a wealth of previously unseen archive material, this book documents the subculture’s history from the initial immigration of Jamaicans to the UK after World War II, to the pioneers and early adopters that solidified the sound’s presence in Europe.

Image courtesy of One Love Books

Sound system culture first became popular in the 1950s, in the ghettos of Kingston, Jamaica. It began simply as a way of playing amplified music to outside gatherings. The first sound systems initially consisted of a small gramophone and speakers on a street corner or private land to entertain friends or attract business to commercial establishments.

Image courtesy of One Love Books

The mass immigration of Jamaicans in the 1960s and ‘70s brought the culture of the sound system to the UK. At the time reggae was increasingly popular with the UK's black working-class youth, its message of Rastafari and overcoming injustice struck a chord with those on the receiving end of racism, prejudice and poverty. It was also very popular with white working class youth, as the two groups often lived, went to school or worked together.

Image courtesy of One Love Books

Speaking about the project, developer and historian Mandy Samra says: “If you came to Huddersfield now you would never think it was once home to a thriving sound system scene. I felt it was important to document the stories of the people involved and to capture some of the magic of the past before it was lost forever. Watching elders look through the book now, I see that magic coming back to them and feel happy that those stories have finally been recorded, and that Huddersfield is back on the sound system map.”

Sound System Culture is available from www.onelovebooks.com

Find out more on Facebook: facebook.com/Sound-System-Culture

Twitter: @OneLoveBooks

Return of the Rudeboy: Exhibition by Dean Chalkley

An exhibition not to be missed across the summer is - Return of The Rudeboy at Somerset House in London. Curated by fashion photographer Dean Chalkley and creative director Harris Elliot, the exhibition comprises a series of portraits and installations that “depict a collective of sharply dressed individuals, who exemplify an important yet undocumented subculture”.

Over the course of the past year, the duo have photographed more than 60 individuals across the UK, documenting the life, style and attitude of the re-born and growing urban group.

Jamaica’s first youth subculture, Rudeboys were depicted as the troubled youth, whose culture revolved around Ska and Rocksteady music. The name ‘Rudeboy’ began as a colloquial term for juvenile delinquents of the 1950s by the islands establishment. Like all youth subcultures (Punk probably the most famous), youth then adopted the terms as a new group identity.

Young men dressed in sharp suits with thin ties and pork pie hats, inspired by American style and Soul artists exemplified the emerging Rudeboy culture. The style crossed the Atlantic via Jamaican migrants bound for a better life in Britain. Picked up by British working class youth and absorbed into Mod style in West London.

The Rudeboy has recurred throughout the history of popular music both in Jamaica and Britain. Their sartorial influence – was evident in both the early Mod and Skinhead movements of the early and late 60s, with labels such as Blue Beat bringing music from Jamaica to ignite the dance floors of London and beyond.

It was also a key influence for the Two-Tone Ska movement that emerged out of the Midlands and London in the wake of Punk in the late 1970s, when bands such as The Specials, The Selecter and Madness reinvigorated Jamaican ska.

The exhibition promises an immersive experience with each of the subjects featured in the portraits providing their signature playlist acting as a sonic backdrop to the visual works.

The curators have worked closely with a variety of influential collaborators to contribute exciting, engaging and enrich the content of the exhibition. These include Rashad Smith, a British-born, New York-based producer who has worked with the likes of Busta Rhymes and Nas, tailors Sam Lambert and Shaka Maidoh, and Grammy award-winning filmmaker and pivotal Punk/Reggae scene DJ Don Letts.

Return of the Rudeboy will be at Somerset House, London until 25 August.

(Images: Top: Sam Lambert, Middle: Bevan Agyemang, Bottom: Martell Campbell & Donya Campbell)