Wednesday, 24th Apr 2013
Photographer Ari Versluis and profiler Ellie Uyttenbroek will visit the Hyperlink Festival at London's Tate Modern this weekend, hosting two workshops alongside an open casting call to be a part of the duo's latest piece of work. Working as 'The Exactitudes' since 1994, Ari and Ellie have long been inspired by the dress codes adopted by various social groups, adopting an almost scientific approach to their archiving of street fashions.
The creative partners are one of the contributors to our 60 Year Anniversary Gallery, creating a unique customisation of our iconic Fred Perry shirt with multiple embroidered Laurel Wreaths on the chest. Join the duo at the Tate Modern this Saturday, to learn about their techniques and see a live portrait session with members of the public.
The Exactitudes photography workshops will take place this Sunday 28th April at the Clore Studio, Tate Modern, London. Find out more about the three day Hyperlink Festival here.
Wednesday, 17th Apr 2013
Follow the Seven Dials team on Instagram at: @fredperrysevendials
Wednesday, 10th Apr 2013
Following on from our exhibition space at London's Dover Street Market, a selection of Fred Perry shirts from our 60 Year Anniversary project made the journey to DSM's store in Ginza, Japan. Acclaimed set designer Andy Hilman created a unique elephant installation to sit alongside the gallery, which will remain at DSM Ginza until the 25th April.
Each of the shirts from the project will be auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation.