Wednesday, 24th Apr 2013
Exactitudes at the Tate Modern
Photographer Ari Versluis and profiler Ellie Uyttenbroek will visit the Hyperlink Festival at London's Tate Modern this weekend, hosting two workshops alongside an open casting call to be a part of the duo's latest piece of work. Working as 'The Exactitudes' since 1994, Ari and Ellie have long been inspired by the dress codes adopted by various social groups, adopting an almost scientific approach to their archiving of street fashions.
The creative partners are one of the contributors to our 60 Year Anniversary Gallery, creating a unique customisation of our iconic Fred Perry shirt with multiple embroidered Laurel Wreaths on the chest. Join the duo at the Tate Modern this Saturday, to learn about their techniques and see a live portrait session with members of the public.
The Exactitudes photography workshops will take place this Sunday 28th April at the Clore Studio, Tate Modern, London. Find out more about the three day Hyperlink Festival here.
Wednesday, 17th Apr 2013
Tips on the Street - London
The Re-issues Collection comes into focus this week, with two outfits photographed at our Seven Dials Laurel Wreath Collection shop in London.
Charlotte wears the classic gingham short sleeve shirt, layered under the pure wool cardigan. Both available as part of our women's Re-issues Collection.
Luke wears the made in England Harrington jacket layered over this season's button down tartan shirt. All pieces are available online and in our Laurel Wreath Collection shops now.
Follow the Seven Dials team on Instagram at: @fredperrysevendials
Wednesday, 10th Apr 2013
60 Year Gallery Travels to DSM Ginza
Following on from our exhibition space at London's Dover Street Market, a selection of Fred Perry shirts from our 60 Year Anniversary project made the journey to DSM's store in Ginza, Japan. Acclaimed set designer Andy Hilman created a unique elephant installation to sit alongside the gallery, which will remain at DSM Ginza until the 25th April.
The exhibition includes customisations by Raf Simons, PPQ, Hiroko Takahashi and Douglas Coupland. See more shirts from our 60 Years project in our online gallery.
Each of the shirts from the project will be auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation.
