Posts written during 'February 2012'
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Friday, 3rd Feb 2012
Fred Perry are proud to support the Amy Winehouse Foundation; a charity set up by Amy's family and friends to help struggling young people. Since launching in late September last year, the Foundation has helped youngsters up and down the country by raising money and donating to hospices and other worthy causes. With the blessing of Amy's family, we've continued to release the collaborative collection Amy created with Fred Perry, donating all the usual royalties plus a seasonal contribution to the Foundation.
The SS12 Amy Winehouse for Fred Perry Collection has now been released, referencing Amy's love of 50s Americana with the artist's signature gingham check bowling shirts and a unique 'jukebox' print featuring Cadillacs, records and cats-eye sunglasses. Cosmopolitan have used pieces from the collection in their 'Take a Ride with Me' pictorial below, photographed by Mark Andrew and styled by Sairey Stemp:
The fashion world has always had a fascination with Amy's iconic style, and we're happy that the collection Amy was so passionate and dedicated to has been released for her fans to enjoy.
To find out more about the Amy Winehouse Foundation and their work, plus information on how to donate; visit the official website here: www.amywinehousefoundation.org