bag (0)

Posts written during 'June 2012'

Check out all of the posts written during 'June 2012' below. If you still can't find what you are looking for, try searching using the form within the right side navigation of this page.

The A to Z of Mod Launch at Seven Dials

Fred Perry teamed up with Prestel Publishing to host the launch of The A to Z of Mod last week at our newly refurbished Seven Dials Laurel Wreath Collection Shop.

Written by Mod experts, Paolo Hewitt and Mark Baxter, the book explores all aspects of the subculture, from Absolute Beginners to Zoot Money. A section of the book is dedicated solely to Fred Perry, highlighting the iconic position of our brand within the movement and referencing the classic Fred Perry shirt as a staple item in any Mod's wardrobe. Offering a detailed account of one of the most influential and long-lasting youth cults of our time, The A to Z of Mod is ideal for enthusiasts and novices alike.

 

The A to Z of Mod is published by Prestel and is available now in our Laurel Wreath Collection Shop at Seven Dials, London. For more information about the book, check out our previous blog post HERE.

Stratford Authentic Shop Open Now

We're pleased to announce the opening of a brand new Authentic Shop at the Westfield Stratford City Centre, London. A stand-out feature of the new shop is a one of a kind gold Laurel Wreath sculpture, with individual gold leaves suspended from the ceiling to create a full design when viewed straight on.

                      Stratford

The interior combines modern and traditional details, with sleek black steel and gloss tiles offset by a herringbone parquet floor. Open just in time for the Jubilee Weekend, the new shop hosts men's, women's and kids styles from our current Authentic Collection. Opening hours will be 10am - 9pm Monday to Friday, 9am - 9pm on Saturdays and 12pm - 6pm on Sundays.

Visit the new shop at Westfield Stratford City, Ground Floor, Unit 1061, London E20 1EN. More information and directions can be found on our Shop Finder page.