As part of the launch of the new Bradley Wiggins Collection, we held special preview evenings in a selection of Fred Perry shops. During the events, visitors were invited to take pictures and post them to either Twitter or Instagram including the hashtag: #fredperrywiggo. The following morning, we went through each of the entries and chose five winners, who each received a shirt from Bradley's latest collection.

Taken by Mat Knight at our Bristol Authentic shop.

Taken by Mark Raison at our Westfield White City Authentic shop.

Taken by Joe McKenna at our Manchester Laurel Wreath Collection shop.

Taken by Brett Tubin at our New York Wooster St Authentic shop.

Taken by Matt Martin in our Brighton Authentic Shop.

The latest Bradley Wiggins Collection is available online and in Authentic shops now, as well as our Manchester, Seven Dials and Berlin Laurel Wreath Collection Shops. Follow Fred Perry on Twitter @FredPerry and on Instagram @FredPerry_1952

Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.

Scott and Bradley prepare the next shot.

The location - the Mildmay Working Men's Club, Islington.

Bradley contributes to our 60 Year Anniversary project.

On set - much of the club's interior has kept it's original features.

On set - the dancehall.

Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.

The Spring 2013 Bradley Wiggins Collection is available online and in Authentic shops now, as well as Manchester, Berlin and Seven Dials Laurel Wreath Collection shops.

Taken by the team at our Brighton Authentic shop. Follow the team on Instagram here.