Check out all of the posts in the category ‘Behind the Collection’ below. If you still can’t find what you’re looking for, try searching by using the box on the right hand side of this page.
Thursday, 14th Aug 2014
As part of our men’s Sports Authentic range, we recently launched a new collection of archive-inspired track jackets (See the range online here > http://bit.ly/1lDbEtf)
Inspiration for the collection came from the Britpop movement of the 90’s, taking inspiration from the Britpop bands of the era such as Blur, Pulp, Elastica and Oasis amongst others.
As a brand Fred Perry also has its own unique heritage and history surrounding the track jacket. Fred Perry started producing track jackets as part of our main sportswear line in the 1970’s, where they quickly found popularity as a casualwear item alongside being used as a sports jacket.
By the 1980’s the track jacket had become an essential piece of casual clothing, seen all over the country from nightclubs to tennis courts to terraces.
When designing the new Sports Authentic track jacket collection, we delved deep into the Fred Perry archives - alongside taking inspiration from the 90s Britpop movement – looking at past designs to ensure the new collection stayed true to the roots of the brand.
Here are some images we found from Fred Perry Sportswear catalogues, originally from the early 1980's. Whilst our design remains authentic, perhaps it’s a good thing our marketing has moved forward somewhat…
View our new range of Sports Authentic track jackets online here > http://bit.ly/1lDbEtf
Our Sports Authentic Track Jackets are available now in Fred Perry Authentic stores, find your nearest store here > http://bit.ly/1ojcdgu
Monday, 14th Apr 2014
Established in the summer of 1982, Southsea Deckchairs are the small UK company responsible for the majority of deckchairs you see in our Royal Parks and dotted along the British coastlines. We paid a visit to Southsea Beach to explore the setting that inspired this enduring British deckchair company.
Classic striped deckchairs were originally designed so that each colour represented a different seaside resort, making it more difficult for them to be removed from their righful spot. Alongside our clothing collaboration, Southsea Deckchairs have created a limited edition run of deckchairs sporting red and navy stripes, based on the Fred Perry tipping dimensions. See our men's and women's collaboration collections with Southsea Deckchairs online and in our Authentic shops now.
Friday, 21st Mar 2014
We are proud to introduce anarchic and influential artist, Jamie Reid, to the 2014 Laurel Wreath Blank Canvas project.
Accredited with defining the look of the late 70s punk rock scene, Jamie’s work includes one of the most famous album covers of all time, Never Mind the Bollocks, Here’s the Sex Pistols. Some 40 years on his work continues to inspire individuality and free-thinking.
The Blank Canvas project itself acts as a platform for thoughts, ideas and concepts that connect with the Laurel Wreath and what it stands to represent. Each season artists, brands or collectives are invited to customise individual pieces, in turn bringing a fresh interpretation of both their work and the garment. Jamie Reid's three designs speak of both his wit and sense of rebellion.
Belfast born, London raised, Jamie Reid was brought up in a politically active environment. During the 60s, he attended Art College with future Sex Pistols manager Malcolm McLaren. A committed anarchist from a young age, he left the capital in the early 70s, for France, and co-founded anarchistic publishing house Suburban Press. It was during this time he developed his trademark ransom note style graphics, that went onto define the look of punk.
His return to London in the mid-70s led him to the newly formed Sex Pistols. He designed the cover for the group’s debut (and only) studio album, Never Mind the Bollocks, Here’s the Sex Pistols and also co-wrote the lyrics of one of the groups most popular songs Anarchy in the UK.
The artist has continued to dedicate his work to thought provoking political ideas and messages. His touring exhibition ‘Peace is Tough’ reached cities from New York to Tokyo. The tour presented an archive of imagery spanning the decades, elements of which are present in extremely important international collections, including that of the Tate, acknowledging Reid’s importance in the narrative of 20th and 21st century culture.
In his three symbolic Blank Canvas shirt designs Jamie is inspired by three defined periods of work.
A SHORT SHARP SHOCK
Using the classic Black/Champagne twin tipped shirt as a base, the artist has applied a screen-print of his trademark ransom cut-out letters to carry the message A Short Sharp Shock. The phrase was originally used in Gilbert and Sullivan’s 1885 comic opera, The Mikado, which later became popular in music and symbolises Reid’s connection to the punk movement. The shirt is finished with a bronze embroidered Laurel Wreath and a white screen printed Jamie Reid signature on the hem including his signature OVA symbol.
PEACE IS TOUGH
Using the Fred Perry shirt in its purest form as a base, Jamie has applied multi-coloured screen prints and embroidery to illustrate Boudicca shaking her spear at the Houses of Parliament. The imagery, inspired by his time at anarchistic publishing house Suburban Press, symbolises the artists uprising to order and the establishment. The back of the shirt is fully screen printed in red with Delacroix’s Liberty Leading the People in revolt, framed by the towers of Croydon. An embroidered OVO logo couples with a Peace Is Tough print to complete the message. Finished with a black Laurel Wreath embroidery.
TIME FOR MAGIC SHIRT
In his third and final design, Jamie uses the solid black shirt to showcase some of his more recent work. The screen-printed Hare, a symbol of free-thinking, is a direct signal to Joseph Beuys, whose work ‘Free International University’ acted as a blueprint for numerous counter-cultural initiatives of the late 1960s. A combination of print and embroidery is used to create a collage of OVAs to the front. Finished with bronze Laurel Wreath embroidery.
All three designs have been produced in limited numbers for both men and women and come delivered in a special edition Jamie Reid printed envelope. You can view more detailed product images and shop the collection on our website.