Check out all of the posts in the category ‘Behind the Collection’ below. If you still can’t find what you’re looking for, try searching by using the box on the right hand side of this page.
Friday, 22nd Mar 2013
Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.
Scott and Bradley prepare the next shot.
The location - the Mildmay Working Men's Club, Islington.
Bradley contributes to our 60 Year Anniversary project.
On set - much of the club's interior has kept it's original features.
On set - the dancehall.
Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.
Monday, 18th Feb 2013
For Spring/Summer 2013, our women's Laurel Wreath Collection takes inspiration from 1950s British youth culture - teddy girl tailoring combines with a bold use of pattern to bring new direction to classic pieces.
Floral Print Cardigan and Fred Perry Shirt - click here to view the collection.
Print is key - vintage florals are abstracted and darkened, beautiful silk blend prints feminise solid black knits and the three button shirt. A mostly monochromatic palette is mellowed with tones of golden yellow and hazy blue.
Accessories have been reworked for spring, with ostrich effect high-shine leather and rose gold coloured hardware bringing a sophisticated feel to classic styles. A new selection of footwear completes the look - key styles include the Lyttleton patent leather loafer, topped with tassels and finished with a seamed moccasin detail around the toe.
Tuesday, 5th Feb 2013
This spring, our men's Laurel Wreath Collection takes inspiration from the early 1980s British graphic art movement with an overall clean, modern and experimental approach. Key influences on the collection include artists such as Peter Saville and Malcolm Garrett, both famed for their seminal work with musicians and innovative approach to design - Saville famously created the iconic Unknown Pleasures album artwork for Joy Division whilst Garrett was one of the first artists to convert to digital techniques in the early 90s.
Space Dot Jacquard Sweater - click here to view
A two colour dot pattern evocative of early computer cards and an industrial dash print, both reminiscent of the pioneering graphics movement, bring depth to slim fit shirts and lightweight Italian knitwear.
Industrial Dash Print Shirt - click here to view
Elsewhere in the collection, seams have been shifted, button-up pockets give way to unexpected colour pops and envelope collars add detail to simple styles. A toned down palette of steel greys, pastel green and soft pinks is punctuated with flashes of brights.