Check out all of the posts in the category ‘Behind the Collection’ below. If you still can’t find what you’re looking for, try searching by using the box on the right hand side of this page.
Wednesday, 5th Jun 2013
Introducing the Walsh Lostock Shoe to our ongoing Friends of Fred project.
Fred Perry took a visit to the Walsh Bolton workshop to meet the small team, Pete, Jon, Lynne, Michelle and Harry and to watch the Lostock manufacturing process from start to finish.
Walsh trainers are considered the original specialised running shoe. Founder, Norman Walsh began his training as a shoemaker in 1945, just three years later he was asked to make sprinting shoes for the 1948 Olympic Games in London. Following the creation of Walsh footwear brand in 1961, Norman collaborated with numerous athletes to create world leading performance styles.
This season’s casual style Lostock shoe draws influence from Walsh’s performance roots. Crafted from durable nylon and suede, the classic three colour sports upper features a lightweight EVA sole unit and a Walsh label on the tongue and side wall.
At the very beginning of the process Pete creates paper patterns for the uppers, once he is happy with the design and sizes, he goes on to make a set of templates, known as knives. The knives, made from metal, do not look too dissimilar to a giant biscuit cutter. There can be 8 knives for every upper and every size requires its' own set. The knives fix to a special machine which presses them into sheets of material to create the individual parts.
Lynne stitches the pieces of nylon and suede together to create a flat shoe. A mould is then used and heat applied, to stiffen the heel (officially called 'closing'). At this point the shoe starts to take form.
The upper is slipped around an anatomical mould of the foot known as a last. A lightweight insole is inserted; the shoe is then mechanically bound to the last and into its' final recognisable shape.
The final part of the process is known as 'soling'. The sole is glued to the upper and the complete shoe is fed onto a conveyor belt, which leads into a big oven. The shoe comes out, cools down and gets given the final treatment - a tag, laces, a tissue paper wrapping and a box.
For this seasons' Friends of Fred, the handcrafted Lostock shoe is available in two colour options, Regal and Rosso (show below).
Thursday, 30th May 2013
Born in 1909 in the industrial town of Stockport, Frederick John Perry grew up to be the most successful British tennis player of all time.
The son of a cotton spinner, Fred's working class roots made him an unlikely champion in a sport traditionally revered by the upper classes. Ironically it was his father's dedication to 'working man's' politics that paved the way for Fred's success. Fred's father, Sam, was an active and dedicated member of the local Co-operative Party. He was offered and accepted a job in the London party headquarters, a relocation that unknowingly would result in a lifelong love affair between his son and racket sports.
The family moved to West London and Fred attended a school in Ealing, where he discovered table tennis and developed his voracious appetite to win. Each evening he would set up his dining room table and obsessively practice for hours. In 1928, Fred became the World Table Tennis Champion. Next, he moved his attention to lawn tennis.
He had discovered tennis a few years earlier whilst on holiday in Eastbourne with his parents. Stumbling across a local tournament he had noticed all the cars parked near the courts and asked his father if they belonged to the players or the spectators. Sam told his son they belonged to the players, to which Fred replied ‘I will become a tennis player’. It was an audacious ambition. Tennis was 'owned' by the upper classes - the sport inhabited a world where he did not belong and would not be welcome. Fred did not care for obstacles and against the odds his ascent to glory was swift. He had a natural ability and equally important he had steely determination;
'I made up my mind early on, that I wasn’t going to let people order me about…bloody mindedness was one of my specialities and revenge was never against my principles either’.
Fred gained notoriety on the court, not just for his wins, but also for his behaviour. He refused to shake hands with his opponents prior to a match, ‘I wasn’t being snooty, but you could lose some of the feeling in your hand’ he explained. He played in buckskin tennis shoes and if a game reached a fourth set, he would change into dazzling white trousers and a new shirt to emphasise his freshness. It was this kind of ‘vulgar‘ behaviour that led him to be snubbed by the class conscious Wimbledon crowd, the chairman of the Lawn Tennis Association reputedly muttered ‘he is not one of us!’.
The snubs merely acted as a propeller for Fred. During his sporting career, he was the winner of 10 Majors including eight Grand Slams, two Pro Slams and three Wimbledon titles from 1934 to 1936; he is also the only player in history to have won at least one Major tournament in both tennis and table tennis.
His unrivalled skill on the courts attracted attention on both sides of the ‘pond’; he dated Hollywood starlets, including Jean Harlow and Marlene Dietrich and became one of the world's first truly international sportsmen. Fred's charisma and dashing looks would even lead him to be offered a two year deal with Paramount Films amongst others - offers he refused due to commitment to his sport.
Fred’s popularity with the people did not go unnoticed and during the late 1940s Toby Wegner, a former Austrian football player, approached him with an idea for marketing a sweatband bearing the Fred Perry name. They adopted the Laurel Wreath as a logo, synonymous with tennis and an ancient symbol of sporting excellence, it was perfectly befitting.
First off they produced a batch of sweatbands and gave them to all the top players to wear in major tournaments. The sweatbands were a huge success and in 1952, the Fred Perry Sportswear label officially launched. Next came an innovative performance shirt, one with a lightweight and breathable honeycomb structure. Fred wore the shirt whilst he commentated and players followed suit, eager to replace their baggy, ill-fitting alternatives. The Fred Perry logo soon became associated with Wimbledon, the world’s leading tennis tournament; customers saw it, liked it and bought it.
From day one, the company enjoyed nothing but success. Its name even reached the highest levels of society. The Queen Mother once asked Fred why his shirt was better than anyone else’s, to which he replied ‘Ma'am, it’s the shirt that fits’, cheekily quoting the company’s ad line of the day.
Fred went onto live in various parts of the world, but he always returned to Wimbledon to commentate. Remarkably he never bore any grudges for the LTA’s cursory treatment of him as a player. On the fiftieth anniversary of his 1934 Wimbledon triumph, the Somerset Road entrance was renamed the Fred Perry Gates and a statue of the player unveiled. It was Fred Perry’s greatest triumph.
60 years on the Fred Perry Tennis Collection blends clean contemporary silhouettes with heritage inspired styling details.
Friday, 22nd Mar 2013
Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.
Scott and Bradley prepare the next shot.
The location - the Mildmay Working Men's Club, Islington.
Bradley contributes to our 60 Year Anniversary project.
On set - much of the club's interior has kept it's original features.
On set - the dancehall.
Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.