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Check out all of the posts in the category ‘Interviews’ below. If you still can’t find what you’re looking for, try searching by using the box on the right hand side of this page.

A Chat with Hannah Rochell

We caught up with Hannah Rochell; fashion writer and stylist at The Times and founder of to talk about her life-long affection for Fred Perry, and what's on her gift list this year.

I've worked at The Times newspaper for the last five years, before which I was fashion editor of Who's Jack magazine. I recently founded, which is a blog entirely dedicated to stylish flat shoes (I never wear heels!). I'm a music freak - listening to anything from Blur to ska to blues - and I play bass and have just started learning drums. I grew up on the Isle of Wight which is where my love for the mod scene and the smell of two stroke began; it hosts one of the largest scooter rallies in Europe every August bank holiday and aged 13, I longed to hang out with these impossibly cool people. I don't think I've spent August bank holiday anywhere else since about 1996!

When I was seventeen in 1994 my friend Jo and I hunted high and low for a Fred Perry in our size. We tried all the best second hand stores in London but everything was too big; we even tried Harrods children's section, although Jo had to go in on her own because I was refused entry (I was dressed in turned up ripped  skinny jeans and cherry DMs). Finally, my boyfriend at the time unearthed a child's Fred Perry in a local sports shop which he bought me for my birthday. He was so excited that he told Jo he was going to give it to me, and she promptly went and bought two for herself, ruining the surprise. I let her off though, I understood her excitement!

Fred Perry reminds me of all my favourite things: Blur, Quadrophenia, Britpop, the Isle of Wight and fashion. I love that it suits everyone from me to my husband to my dad, and that it's associated with all the best fashion tribes since the fifties and sixties.

Men S Lw Edit

I'm going to give this soft touch herringbone shirt to my dad. He's pretty cool for a guy that's pushing seventy - a guitarist and still gigging three times a week - so he's always in need of a good shirt to play in. I love the two-tone design, and that it's asymmetric.

This micro dot scarf has my brother's name written all over it. He usually avoids labels like the plague, but Fred Perry is the one brand he likes to spend money on. And everyone loves to receive a scarf at Christmas!

A couple of years ago I was brave and bought my husband some shoes for Christmas. They were a success, so I'm going to get him some more. This classic brogue has been given a twist with the checked insert and coloured laces. If they came in a size 4 I'd have bought them for myself!

Autumn/Winter 2012 Soft Touch Herringbone Shirt  and pure merino wool Micro Dot Scarf available now online & in Laurel Wreath Collection shops. Spring/Summer 2013 Ray Leather & Micro Check Brogues available now in Laurel Wreath Collection shops, and coming soon online.

Womens Auth Edit

My friend Maria loves Fred Perry. For her son's first birthday I bought the smallest Fred Perry shirt I could find. So I'll be giving her this flecked lambswool jumper for Christmas (it has elbow patches!). As a busy mum, she deserves a treat.

I don't know about you, but when I go out Christmas shopping I think it's only fair to buy something for myself. This Amy Molyneaux take on the classic Fred Perry shirt will be brilliant teamed with a printed skirt for New Year's Eve, and I'm also supporting a great charity to boot (the Amy Winehouse Foundation).

My 11 year-old niece is suddenly the same shoe size as me. She often rummages around in my shoe cupboard, asking when I will be having a clear-out, so I reckon it's time to treat her to a pair of her own. These George Cox creepers are perfect for teenagers, but I may well be borrowing them back for the odd wear now and again.

Autumn/Winter 2012  Flecked Lambswool Jumper and Spring 2013 Amy Winehouse Foundation Collection Lace Trim Shirt available now, both online and in our Authentic Shops. George Cox Gibson Creepers available now online and in our Laurel Wreath Collection shops, as part of our ongoing Friends of Fred project.

A Chat with The Scootographer

Seventeen year old Dominic is a student and talented photographer, with a specialty in taking unique shots of scooters and scooterists at events and rallies. Having already grown a keen following, we chatted to Dom about being a young Mod on the scene, his favourite shots and life as 'The Scootographer'.

The Scootographer 2

I don’t think there is any single explanation of how I got into the mod and scooter scene. I just love the music, clothes, scooters and style. I’m usually one of the youngest at events, although Brighton seemed to have a few people around my age, which was good to see.

The cost of buying and insuring a scooter means I don’t actually own one yet, as it would be too expensive for me at the moment, particularly as I am focusing on my photography business and college studies. I suppose the ideal thing would be for someone to donate me a scooter in return for some photography work!

The Scootographer 1

I do also believe that if the previous generation mods really want to keep the scene alive they should consider selling scooters to my generation without making too much profit, that might sound naive to some people but it's a serious point.

Although it’s very hard to choose a favourite scooter image (as I have taken so many) It was amazing to get a photograph of a manta ray swimming beneath me in the red sea earlier this year. If I had to choose one particular moment it was the photo shoot I did for Graham Webb and his 'Quadrophenia' Lambretta in Brighton (below).

The Scootographer Bw

People might find it hard to believe, but I don’t have a favourite photographer and I don’t think anyone in particular has influenced my style. I sometimes have a look on Flickr as there are a lot of talented photographers on there so I get some ideas and pick things up from Flickr.

I like to listen to music whilst I edit. It’s hard to choose my favourite tracks but my favourite bands include The Specials, The Stone Roses, The Jam, Oasis, The Maytals and The Kinks. I also like a bit of Mod reggae and Motown.

I couldn’t live without my Fred Perry coat. It’s a green parka/cagoule style coat and I wear it almost every day for college as it’s smart but casual and it’s also waterproof unlike any of my other jackets.

I have recently been working on some product photography for Supernova scarves, an online company who sell hand made scarves and pocket hankies. I will be in London at some point in November for a planned photo shoot on Carnaby Street. We are going to recreate a modern version of a famous photograph/scene from the film Quadrophenia.

My plan for 2013 is to travel with my camera throughout the UK and to certain parts of Europe. I would really like to visit Italy as It’s a place I have always wanted to go to.

You can see more of Dom's work on his website, Facebook and Twitter pages.


A Chat with Bradley Wiggins

Following a phenomenal summer of successes, we caught up with Tour de France winner and multi-gold medallist Bradley Wiggins to chat heroes, sport and why he'd be more at home playing bass guitar than fronting the band.

I remember my first Fred Perry shirt. I got it in 1989 I think it was. It was the standard polo shirt in blue, I bought it myself.  At the time, in the late eighties, Fred Perry wasn’t a common thing to wear. I remember when I was about ten everything was Fila. Everyone went through this Fila thing.  It was Fila and Kickers boots. I’d just started getting into the mod look, I’d seen Quadrophenia and that’s where the Fred Perry top came from. That’s where it all started for me really. So I was kind of a bit unique at the time - Fred Perry in the late eighties was going through a bit of a dip in recognition of its heritage and what it was selling, so I guess I was a bit out there for going for a Fred Perry.

Fred Perry Blog - A Chat with Bradley Wiggins

I was a bit nervous about whether people would take to the collaboration or not. But the timing I don’t think could have been better, with what happened in summer with the Tour and the Olympics. It’s been brilliant really; everything’s just come together both on and off the bike. It’s nice for me that people like Paul Weller have thanked me for the shirt, and seeing people like Steve Craddock and Andy Croft wearing theirs, it’s just really nice. And then Johnny Marr Tweeting about it and going to the store - it’s a bit like, bloody hell!

I’ve got to meet many of my heroes the past few months. And some of them being slightly in awe to meet me is very strange, and that’s through sports. I got to watch the Stone Roses, and they were brilliant and Miles Kane.  It’s bizarre but that’s what really nice about the crossover between sports and music. Everybody wants to celebrate cycling and the successes of the summer by wearing this heritage crossover piece. As I said, the timing couldn’t have been better for everybody.

For me, looking back, the mod look will always be about the Small Faces. I met Kenney Jones a while back after the Olympics, and he’s one of the original forefathers. But then after that obviously Weller and The Jam, the revival thing, and then again in modern day, him being able to be a trendsetter as well as evolving it and not being a cliché in that look; he has taken his own stamp on it. But then also for me, it’s weird for me to try and take my own style into all this. Because people look at me like that now, which is nice, it’s nice to have that. And I’ve seen a lot of stuff in the Press like ‘Mod’ on the cover of The Sun, or the Mirror and that and I guess it has given it a revival in a way really.

When I was on the Tour, I was there with my photographer Scott who’s also a photographer for The Moons. He’d always hang around at the finish because I would always go back to the hotel in a separate car from the team, and we were listening to the promo of The Moons new album a lot. Songs like English Summer and Jennifer. That became a bit of a soundtrack for the third week of the Tour for us, and the Olympics. And then we were hanging out with Andy Croft a bit after the Olympics, and he was really surprised we were listening to that. So The Moons’ new album really sums up this summer for me.

There are many tracks that I listen to often, but for me, again, it’s all about the Small Faces. I never tire of listening to Ogden’s, forty years on from when it was made.  I was talking to Kenney Jones about that - he was 15 years old when he wrote Ogden’s. They were all teenagers when they wrote that album, but the sound of it; it could be a band today.  It’s just brilliant. That proves how good they were as musicians and songwriters. That whole album has still stood the test of time. For me, it’s a benchmark that everyone followed.

When you’re a teenager you’re at your most easily influenced. I was 15 when Paul Weller’s Stanley Road came out, so a lot of the songs on that have meaning. Definitely Maybe by Oasis came out I was fourteen. When you’re a teenager you always sway towards the rebellious - I grew up with Oasis. It’s still stands as much today as it did then. When I was a teenager I was attracted by that rebellious character - that was definitely the case for me.

I’m coming up to the point where I’ve spent more time in the North of England than the South. I moved to Manchester when I was eighteen because that’s where the national cycling centre was and I’ve been up there ever since. I got really into the heritage of the music – Northern Soul I really got into big - so I started collecting a lot of vinyl; the Wigan Casino stuff and the Twisted Wheel. And I really got into the whole Manchester band thing that happened; with The Smiths and everything, it’s a whole different scene up there.  It’s a much more untapped scene, whereas the London music scene has the whole history with Carnaby Street and that area, and it’s become a bit too commercialised and touristy. In comparison to that, the Northern scene’s stayed much more underground.

I’ve always struggled being at the forefront of something, whether it’s as a team leader or whatever, I don’t like being the front man. I like to be in a position where I can be in the background a bit. I don’t like being the voice of something. I suppose I've always swayed towards bass players- people like John Entwistle, who’s my hero, musically. I always liked that even though he’s probably one of the best musicians in the world for what he did, but you might not ever recognise him in the street.  And he was just very humble and modest about what he did. I would have loved to have been as good a bass player as him.


I think Miles Kane has the potential to go on and be the next Weller. Definitely, over the next few years. There’s other bands too – Gun Club Cemetery have started to get a little following together on Twitter, The Moons again, and Little Barry, they’ve got some good singles. They’re the bands I’m backing.

Rugby’s the hardest sport in the world. I have real admiration for the Wigan Warriors. They’re just so modest and normal blokes. They probably don’t get paid half as much as they should, in comparison to footballers. It’s a working man’s sport.

Bradley's current Autumn/Winter Collection is available to buy online and in our Authentic shops now, whilst stocks last.