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Check out all of the posts in the category ‘Store Focus’ below. If you still can’t find what you’re looking for, try searching by using the box on the right hand side of this page.

Stratford Authentic Shop Open Now

We're pleased to announce the opening of a brand new Authentic Shop at the Westfield Stratford City Centre, London. A stand-out feature of the new shop is a one of a kind gold Laurel Wreath sculpture, with individual gold leaves suspended from the ceiling to create a full design when viewed straight on.


The interior combines modern and traditional details, with sleek black steel and gloss tiles offset by a herringbone parquet floor. Open just in time for the Jubilee Weekend, the new shop hosts men's, women's and kids styles from our current Authentic Collection. Opening hours will be 10am - 9pm Monday to Friday, 9am - 9pm on Saturdays and 12pm - 6pm on Sundays.

Visit the new shop at Westfield Stratford City, Ground Floor, Unit 1061, London E20 1EN. More information and directions can be found on our Shop Finder page.

Our Boston Authentic Shop Is Now Open

We're pleased to announce the opening of a brand new Authentic Shop in Boston. Situated on the city's unique and vibrant Newbury Street, the shop sits on the first floor of a traditional Boston townhouse and makes use of original features including rich red oak flooring and exposed fireplaces.

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Fixtures have been created using salvaged steel and iron from disused railway tracks, showcasing men's and women's Authentic collections. The Boston Authentic Shop is our first outside New York, open just in time for Memorial Day Weekend.

Fred Perry Authentic Shop, 301 Newbury Street, Boston, MA. The shop will be open 11am-7pm Monday to Saturday, and 12pm (noon) - 6pm on Sundays. For more information and directions, visit our Shop Finder.

A New Look & Location For Ingolstadt

Our Ingolstadt Authentic Outlet Shop has been completely refreshed, with a brand new location and specially designed shop interior. Reclaimed iroko wood and aged aluminium fixtures hold a wide selection of styles from men's and women's past Authentic collections, all at specially reduced prices.

Ingolstadt 1

To celebrate the new location. you can enjoy 50% off selected short sleeve woven shirts, bags and footwear whilst stocks last. See instore for further details.

Fred Perry Authentic Outlet Shop, Unit 77, Otto-Hahn-Strasse 1, 85055 Ingolstadt, Germany - for directions and opening times, click HERE