As our designated concept space, the Fred Perry shop at Spitalfields has been through many incarnations of late. Completely refurbished to fit each theme, the shop has played host to new collections and special guests alike; with the recent Peter Blake launch event and last year's secret Amy Winehouse show both taking place at the store. With the arrival of the new season, the Spitalfields shop has been transformed once more - this time into a woodland space to celebrate the outdoor and hiking inspirations of the accessories and footwear styles within.

Photo by studioXAG

Key styles include the Foxx Twill D Rings Shoe, with brushed silver hiking D rings in place of traditional eyelets, and a multi-pocket waterproof rucksack. The shop itself has been re-skinned with real silver birch branches, thick logs and wooden sign posts to complement the soft suedes, rich leathers and vintage styling of the footwear and accessories. Well worth a look - especially if you can visit on a Thursday when Spitalfields hosts its weekly antique market, showcasing a wide variety of hidden treasures and oddities.

For more information on our Spitalfields shop, including shop opening times and directions, please visit our Shop Finder. For further information on the Thursday Antique Market, click HERE.

Our Fred Perry staff are well known for their genuine interest and dedication to the brand, going beyond the call of duty and developing a personal relationship with our history and heritage. Emma Hilton at our Cheshire Oaks shop talks us through her experience with Fred Perry and why she chooses to wear her Laurel Wreath on her sleeve...

"I grew up in a small town in Wales. Everyone knew everyone else’s business and I never thought I'd leave. That was until I got a job at Fred Perry. Working with such a great team and such an amazing brand it opened my eyes to how much more there was out there in the world. My tattoo doesn't take too much explaining... everyone knows I love Fred Perry."

Our Cheshire Oaks Shop is based in the Outlet Village on Kinsey Road, South Wirral. For full address and shop information please visit our Shop Finder page.

Nestled on the corner of Seven Dials stands the first of Fred Perry's Laurel Wreath Collection Shops. Since opening in 2004, the Seven Dials shop has hosted our premium label's mens and womenswear alongside some of our most exciting designer collaborations and unique blank canvas concepts. Attracting clothing fanatics with a taste for fine fabrics, local craftsmanship and attention to detail, the shop has seen its fair share of special customers. Joseph Deen from Seven Dials tells us his story of being part of the shop...

“Working in the Seven Dials shop in Covent Garden you often get to meet some pretty special people. One of those people, John Bradbury (drummer of the Specials) is a regular visitor and I got chatting to him one day. That night Fred Perry had organised a Specials gig for their reunion at the legendary 100 Club on Oxford Street. I’d not managed to get a ticket and was pretty gutted... until he asked me if I wanted to go. I jumped at the opportunity and got to see one of my favourite seminal bands I couldn’t have seen the first time around. Right place, right time.”

Joseph is wearing The 1963 Northern Soul Shirt from our limited edition Re-issues Collection, available at Seven Dials and our other Laurel Wreath Collection Shops as well as FredPerry.com

For a full list of shops with opening times and contact details, please visit our Shop Finder.