Cycling & Vintage
Sunday, 27th Mar 2011
Last Thursday saw the launch of the Fred Perry Cycling & Vintage blank canvas collaboration, inspired by the unique relationship between cycling and subculture. Back in the 1960s the merino cycling jersey was adopted by the Mod movement who were attracted to the slim cut, unique styling and durability of the garment. Perfect for layering under a tailored suit, these jerseys adapted to their surroundings: breathable enough to dance all night in and warm enough to stand up to a crisp walk home in the morning.
We've created four limited edition Fred Perry cycling shirts which will be sold in Laurel Wreath Collection shops and at FredPerry.com just as the weather becomes perfect for riding. Finished with bold colour blocked panels and graphic designs, these shirts feature zip necks and pockets on the base of the back ideal for holding a water bottle or bike light. To showcase our inspiration for this blank canvas collaboration we've sourced a small number of original 60s cycle jerseys, each one of a kind and available only in our Laurel Wreath Collection shops. These handpicked shirts give a fascinating insight into the unique designs and styling of the 60s shirts and also offer the unique opportunity to own a rare piece of cycling history.
This blank canvas project is not our first foray into the world of cycling - last year, Fred Perry teamed up with iconic British bike makers Raleigh to create a limited edition Fred Perry x Raleigh road bike, created in classic racing green with a traditional tan Brooks saddle.
The Fred Perry Cycling & Vintage collection launches in Laurel Wreath Collection shops from Thursday 24th March, with the Fred Perry cycle shirts also available at FredPerry.com.