Talking Shop - Seven Dials
Tuesday, 7th Jun 2011
Nestled on the corner of Seven Dials stands the first of Fred Perry's Laurel Wreath Collection Shops. Since opening in 2004, the Seven Dials shop has hosted our premium label's mens and womenswear alongside some of our most exciting designer collaborations and unique blank canvas concepts. Attracting clothing fanatics with a taste for fine fabrics, local craftsmanship and attention to detail, the shop has seen its fair share of special customers. Joseph Deen from Seven Dials tells us his story of being part of the shop...
“Working in the Seven Dials shop in Covent Garden you often get to meet some pretty special people. One of those people, John Bradbury (drummer of the Specials) is a regular visitor and I got chatting to him one day. That night Fred Perry had organised a Specials gig for their reunion at the legendary 100 Club on Oxford Street. I’d not managed to get a ticket and was pretty gutted... until he asked me if I wanted to go. I jumped at the opportunity and got to see one of my favourite seminal bands I couldn’t have seen the first time around. Right place, right time.”
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