Tuesday, 23rd Aug 2011
Welcoming the Great Outdoors
As our designated concept space, the Fred Perry shop at Spitalfields has been through many incarnations of late. Completely refurbished to fit each theme, the shop has played host to new collections and special guests alike; with the recent Peter Blake launch event and last year's secret Amy Winehouse show both taking place at the store. With the arrival of the new season, the Spitalfields shop has been transformed once more - this time into a woodland space to celebrate the outdoor and hiking inspirations of the accessories and footwear styles within.
Photo by studioXAG
Key styles include the Foxx Twill D Rings Shoe, with brushed silver hiking D rings in place of traditional eyelets, and a multi-pocket waterproof rucksack. The shop itself has been re-skinned with real silver birch branches, thick logs and wooden sign posts to complement the soft suedes, rich leathers and vintage styling of the footwear and accessories. Well worth a look - especially if you can visit on a Thursday when Spitalfields hosts its weekly antique market, showcasing a wide variety of hidden treasures and oddities.