We're delighted to announce that we'll be co-sponsoring designer Richard Nicoll's SS12 show at this month's London Fashion Week. Having developed a close working relationship with Richard whilst developing our collaborative collection, sponsoring the show seemed a natural step and we look forward to seeing his trademark feminine tailoring on the catwalk.

Richard's collaboration as womenswear designer for our Laurel Wreath Collection continues to be a great success, as he explained recently: "I became interested in fashion through a love of expression of individuality through youth subcultures and so this collaboration feels a natural fit based on Fred Perry's historical importance as the British youth cultures clothing label of choice"

For more information on the upcoming London Fashion Week Shows (16th -20th September 2011) visit the official website: http://www.londonfashionweek.co.uk/

View Richard Nicoll's collaborative collection with Fred Perry Laurel Wreath HERE.