Dave Rowswell is a skilled photographer and Fred Perry enthusiast, who also doubles as a sales assistant at our Laurel Wreath Shop at Seven Dials. For a recent project, Dave captured a day in the life of a Fred Perry shirt; from the moment it's slipped on in the morning, all the way through an evening's partying and finishing with it still fresh for a cafe breakfast the following morning. Here's a small selection of photographs from the project:

If you'd like to see more of Dave's photography you can do so by following his blog or keeping an eye on his Flickr page. If you have a Fred Perry story you'd like to share, visit our Tell Us Your Story page to upload pictures and enter your memories.

http://daverowswell.blogspot.com/

www.flickr.com/photos/dave_rowswell/