Monday, 10th Oct 2011
Friends of Fred Returns for AW11
After the huge success of our first Friends of Fred project, we decided to invite three more brands to the fold. The selection for AW11 stays true to our signature sharp mod aesthetic; using pieces from some of the finest British labels and craftsmen to create a complete outfit available at our Laurel Wreath shops and online. Our Friends of Fred for AW11 are: John Smedley, Garbstore and Alfred Sargent, with two more Levi’s styles added to the selection.
With a rich 225 year heritage, John Smedley holds its roots in the Derbyshire countryside and continues to produce luxury knitwear using the finest wool. For Friends of Fred, the brand has chosen the iconic Dorset Sweater created in the softest merino wool to form the core of the look. We've looked to Northamptonshire brand Alfred Sargent to provide the shoes: leather lined with a rubber tipped sole, their rich suede Chukka boots make the perfect finishing touch to our outfit. Producing their own line of ‘unfamiliar vintage’; Garbstore of Portobello road have contributed a wool Kadet coat complete with the smartly tailored wool and attention to detail sought out by the mods. Last but not least, Levi’s return for a second season with two classic styles – the 1967 505 Rigid Jeans and the Sta Prest trouser, this time available in a textured wale cord.*
*Please note that Levi's styles will not be available at our Manchester or Berlin Laurel Wreath Collection Shops.