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The A to Z of Mod

Fred Perry will feature in the upcoming book The A-Z of Mod; due to be released in April. Written by Paolo Hewitt and Mark Baxter, this heavily illustrated book covers every element of Mod culture from À Bout de souffle to Zoot Money. Combining a style-savvy commentary with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults; with Fred Perry capturing the letter 'F'.

A Z Of Mod

Paolo Hewitt began writing for Melody Maker and New Musical Express, before acting as the official biographer for groups Oasis and The Jam. Both a music and fashion enthusiast, Hewitt also owns a Mod-inspired knitwear label in Italy and has written the boom Fab Gear: The Beatles and Fashion (Prestel). Co-author Mark Baxter has been fascinated with fashion his entire life, owning a vintage clothing boutique and writing (with Hewitt) The Fashion of Football and The Mumper.

The A-Z of Mod will be published by Prestel and released on 23rd April 2012. You can pre-order a copy of the book HERE.

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