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Bradley Wiggins x Fred Perry Shoot

Last week we took a trip to Sargent & Co bespoke cycle shop in Finsbury Park, to shoot the first pieces from our collaboration with Bradley Wiggins. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts. Bradley came fresh from winning the Tour de Romandie to model the first pieces from his non-technical cycling shirt designs.

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Bradley's first collection will launch this summer, marking the start of a six season collaboration with the cyclist. All eyes will be on Bradley over the next few months, as he sets out to continue his winning streak at the Tour de France in July and the London Olympic Games a week later. We wish him the best of luck!

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