60 Years Laurel Wreath Collection
Monday, 13th Aug 2012
In continuation of our 60 Year Anniversary celebrations, our Laurel Wreath Collection plays host to a selection of limited edition 60 Year pieces; offering a contemporary take on four styles originally seen in the 1952 Fred Perry Sportswear catalogue.
The 1952 garments, originally designed with sportswear performance in mind, were considered progressive both in terms of the fabrics and designs of their day. The 1952 Fred Perry shirts, made from 100% cotton and manufactured using a specially created cellular mesh knit, were designed for ultimate freedom of movement and to keep the wearer cool - as it turned out these were ideal not just for athletes, but also for the young lads who wanted to dance all night in crowded jazz clubs. The heavyweight zip through cardigans with flat knit collars designed for pre match journeys had a pared down style and embodied a forward thinking ideology that also appealed to these fledgling Mods.
The all black 60 Years Collection maintains the clean and simple design ethos of the original styles; details are functional and understated with the use of self-coloured zips and single needle stitching. Fabrics have been modernised, utilising Italian merino wools and mercerised cottons - selected for their softer handle and drape. Rich leather and suede mix heritage style plimsolls give the collection a distinct finish that stays true to heritage and modernism.