Friends of Fred - Introducing Gloverall
Monday, 1st Oct 2012
We're pleased to introduce iconic brand Gloverall as the latest addition to the Autumn/Winter 2012 Friends of Fred selection. Established in 1951, Gloverall has earned a reputation as one of Britain’s most timeless and well respected brands. Founded by Harold and Freda Morris, the company originally specialised in the sale of cotton and leather gloves and traditional workwear clothing.
Photo by Jack Garnham/Picture Post/Getty Images courtesy of Gloverall
Following the Second World War, the couple were approached by the Ministry of Defence to help with a solution for the disposal of surplus army supplies. Happy to oblige, they took the surplus military and naval coats, conceived their brand name using the words ‘Gloves' and 'Overalls’ and made their first styles available to the British public. The coats were a resounding success. Harold Morris saw the early potential in this venture and alongside his father - who happened to be a master tailor - began to produce larger quantities of a more structured, civilian friendly version of the coat in their London workshop.
Photo by Evening Standard/Getty Images courtesy of Gloverall
The new Gloverall coat was adopted and adored by a legion of fans spanning a cross-section of society. The coat became a symbol of social renegades - favoured throughout the 1950s and 60s by beatniks, protestors and artists. In contrast, British actor Michael Wilding - the second husband of movie star Elizabeth Taylor - was famously photographed wearing his alongside the star on their honeymoon, whilst champion racing car driver Stirling Moss was often seen trackside in his. Gloverall, like Fred Perry, have their feet firmly cemented in British history, with both brands seeing their signature pieces migrate from their original purpose to become iconic design classics.
This season sees the introduction of an exclusive Gloverall reefer coat to Friends of Fred. The reefer coat was a style traditionally worn by the Navy, and has been produced using Moon's quality melton wool, a fabric famed for its warmth, durability and wind resistance. Made in England, the double breasted style is complete with anchor button detailing and a throat tab fastening for warding off the cold. Retaining its original features and navy blue colour, the coat has been updated with our signature Stewart tartan lining. Three Gloverall medal stripe scarves have been crafted in pure new wool, making a perfect accompaniment to this season's outerwear. Staying true to Gloverall's military roots, the distinctive stripe patterns originate from the ribbons used on medals awarded for distinguished service during wartime.
Fred Perry have also worked alongside Gloverall to produce a collaborative Laurel Wreath Collection duffle coat. Available for both men and women, our interpretation of the classic style sees it pared down with a streamlined silhouette and simplified panel details.
See the full Friends of Fred selection for Autumn/Winter 2012 HERE.