60 Year Customisation Project
Friday, 4th Jan 2013
Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for our Laurel Wreath emblem. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt, and many have become de facto ambassadors for the brand. As part of our 60 Year anniversary celebrations, we've compiled a list of our 60 most loyal and distinguished fans and requested their participation in a charity fund raising exercise. Designers, musicians, artists and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.
By Horace Panter, artist and bassist with The Specials
By Raf Simons, designer and Fred Perry collaborator
By Christopher Raeburn, designer
By Bradley Wiggins, British cycling champion
All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.
You can see the full collection of customised Fred Perry shirts by clicking HERE