The Fred Perry archives and the Track Jacket
Thursday, 14th Aug 2014
As part of our men’s Sports Authentic range, we recently launched a new collection of archive-inspired track jackets (See the range online here > http://bit.ly/1lDbEtf)
Inspiration for the collection came from the Britpop movement of the 90’s, taking inspiration from the Britpop bands of the era such as Blur, Pulp, Elastica and Oasis amongst others.
As a brand Fred Perry also has its own unique heritage and history surrounding the track jacket. Fred Perry started producing track jackets as part of our main sportswear line in the 1970’s, where they quickly found popularity as a casualwear item alongside being used as a sports jacket.
By the 1980’s the track jacket had become an essential piece of casual clothing, seen all over the country from nightclubs to tennis courts to terraces.
When designing the new Sports Authentic track jacket collection, we delved deep into the Fred Perry archives - alongside taking inspiration from the 90s Britpop movement – looking at past designs to ensure the new collection stayed true to the roots of the brand.
Here are some images we found from Fred Perry Sportswear catalogues, originally from the early 1980's. Whilst our design remains authentic, perhaps it’s a good thing our marketing has moved forward somewhat…
View our new range of Sports Authentic track jackets online here > http://bit.ly/1lDbEtf
Our Sports Authentic Track Jackets are available now in Fred Perry Authentic stores, find your nearest store here > http://bit.ly/1ojcdgu