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Posts tagged as '60 Years'

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60 Year Gallery Travels to DSM Ginza

Following on from our exhibition space at London's Dover Street Market, a selection of Fred Perry shirts from our 60 Year Anniversary project made the journey to DSM's store in Ginza, Japan. Acclaimed set designer Andy Hilman created a unique elephant installation to sit alongside the gallery, which will remain at DSM Ginza until the 25th April.

60 Year Gallery & Andy Hilman Installation - DSM Ginza

60 Year Gallery & Andy Hilman Installation - DSM Ginza

Raf Simons Customised Fred Perry Shirt - DSM Ginza

Customised Fred Perry Shirt by 'Bomshelter' - DSM Ginza

Dsm Ginza 6

60 Year Gallery & Andy Hilman Installation - DSM Ginza

The exhibition includes customisations by Raf Simons, PPQ, Hiroko Takahashi and Douglas Coupland. See more shirts from our 60 Years project in our online gallery.

Each of the shirts from the project will be auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation.

Coming soon to Dover St Market

On January 26th, London's Dover Street Market will present a special exhibition featuring 25 of the unique customised shirts created for our 60th Anniversary. The shirts will be available to view in-store as part of an installation created by acclaimed set designer Andy Hillman.

Public Opening Poster

Join us on January 26th to take a closer look at the 60 Year customisation project, or see the full gallery online HERE. The installation will remain in London until the 8th February.

Dover Street Market, 17-18 Dover Street  London W1S 4LT

60 Years of Fred Perry

2012 sees Fred Perry celebrate 60 years as an icon of street fashion, with a series of special events and limited edition items being launched throughout the year. Formed in 1952 by the British tennis legend and table tennis champion of the same name;  Fred Perry has crossed over from a purely sporting heritage, sharing a unique relationship with British subcultures that continues to be relevant today. The past 60 years has built on this unique sports and streetwear history, forming one of the most enduring and affectionate relationships between youth culture and a brand.

Our 60 year activity begins with six limited edition Fred Perry shirts, inspired by archive pieces and created using colour references taken directly from the original 1950s catalogue. Made in England, the Authentic ’52-‘12 twin tipped shirts feature specially designed Laurel Wreath branding, commemorating our founding and anniversary dates.


The 60 Years Collection is available in our Authentic Shops, as well as online HERE.