Posts tagged as 'Amy Winehouse for Fred Perry'
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Friday, 3rd Feb 2012
Fred Perry are proud to support the Amy Winehouse Foundation; a charity set up by Amy's family and friends to help struggling young people. Since launching in late September last year, the Foundation has helped youngsters up and down the country by raising money and donating to hospices and other worthy causes. With the blessing of Amy's family, we've continued to release the collaborative collection Amy created with Fred Perry, donating all the usual royalties plus a seasonal contribution to the Foundation.
The SS12 Amy Winehouse for Fred Perry Collection has now been released, referencing Amy's love of 50s Americana with the artist's signature gingham check bowling shirts and a unique 'jukebox' print featuring Cadillacs, records and cats-eye sunglasses. Cosmopolitan have used pieces from the collection in their 'Take a Ride with Me' pictorial below, photographed by Mark Andrew and styled by Sairey Stemp:
The fashion world has always had a fascination with Amy's iconic style, and we're happy that the collection Amy was so passionate and dedicated to has been released for her fans to enjoy.
To find out more about the Amy Winehouse Foundation and their work, plus information on how to donate; visit the official website here: www.amywinehousefoundation.org
Friday, 25th Mar 2011
One of the key things that attracted us to Amy Winehouse as a collaborator is her appreciation of vintage fashion and in particular, her flair for the 1950s. Now, with Amy it’s never going to be a cutesy pastel tea dress – her interpretation of 50s style sits much more closely with the glamorous pin-ups and the rebellious teddy girls, brought bang up to date with a tattooed edge and tomboy styling. Amy's collections for Fred Perry have taken traditionally masculine styles such as the Fred Perry pique shirt and tailored shorts and given them siren appeal with deep 5-button necks and hotpant hemlines.
A key element to the Spring/Summer '11 collection is the Hawaiian print – exclusively developed and chosen by Amy for Fred Perry. Printed across body-skimming halterneck dresses, slim-fit shirts and slouchy accessories, the Hawaiian print was first introduced in the 1930s and was later picked up and popularised by stars such as Elvis, Frank Sinatra and Tom Selleck.
Whilst originally Hawaiian prints for women were reserved for dresses and skirts, the past few years have seen a resurgence of the Hawaiian shirt for both sexes; with girls tucking theirs into pencil skirts, tying up and teaming with hotpants and layering over leggings. Oversized florals and blown-up prints were seen all over the SS11 catwalks, so it seems Amy was not alone in her affections for these tropical prints.
Amy Winehouse Hawaiian Print Shirt, as seen in the April edition of Cosmopolitan Magazine
To see Amy's latest collection in collaboration with Fred Perry, click HERE.