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Posts tagged as 'Bike shop London'

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Bradley Wiggins for Fred Perry launches today

We're excited to announce that the first pieces from the Bradley Wiggins X Fred Perry Collaboration are available online and in selected Authentic shops as of today. The launch marks the start of a 6 season collaboration with the Olympic cyclist and mod enthusiast, who also happens to be the current Tour de France leader - go Wiggo!

Bradley Wiggins Fred Perry Sargent and Co

Wiggins is as much a perfectionist off the bike as on, and was involved in the design process of the collaboration from the very early stages. Inspired by vintage cycling jerseys of the 1960s and the heritage and style of Fred Perry, the non-technical shirts are complete with carefully considered details. The unique slim fit cotton pique shirt is finished with ‘GB tape’ around the neckline, retro metal zips, single zipped pocket to the rear hem and an especially designed 'stripe’ around the tip of the sleeves.  The jerseys are completed with Laurel Wreath embroidery to the chest and ‘locker room’ inspired Bradley Wiggins back neck labels. Available in 3 classic colour ways: white, sky blue and black.

See Bradley's first pieces for Fred Perry HERE