Posts tagged as 'Bradley Wiggins'
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Tuesday, 26th Mar 2013
As part of the launch of the new Bradley Wiggins Collection, we held special preview evenings in a selection of Fred Perry shops. During the events, visitors were invited to take pictures and post them to either Twitter or Instagram including the hashtag: #fredperrywiggo. The following morning, we went through each of the entries and chose five winners, who each received a shirt from Bradley's latest collection.
Taken by Mat Knight at our Bristol Authentic shop.
Taken by Mark Raison at our Westfield White City Authentic shop.
Taken by Joe McKenna at our Manchester Laurel Wreath Collection shop.
Taken by Brett Tubin at our New York Wooster St Authentic shop.
Taken by Matt Martin in our Brighton Authentic Shop.
The latest Bradley Wiggins Collection is available online and in Authentic shops now, as well as our Manchester, Seven Dials and Berlin Laurel Wreath Collection Shops. Follow Fred Perry on Twitter @FredPerry and on Instagram @FredPerry_1952
Friday, 22nd Mar 2013
Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.
Scott and Bradley prepare the next shot.
The location - the Mildmay Working Men's Club, Islington.
Bradley contributes to our 60 Year Anniversary project.
On set - much of the club's interior has kept it's original features.
On set - the dancehall.
Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.
Friday, 4th Jan 2013
Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for our Laurel Wreath emblem. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt, and many have become de facto ambassadors for the brand. As part of our 60 Year anniversary celebrations, we've compiled a list of our 60 most loyal and distinguished fans and requested their participation in a charity fund raising exercise. Designers, musicians, artists and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.
By Horace Panter, artist and bassist with The Specials
By Raf Simons, designer and Fred Perry collaborator
By Christopher Raeburn, designer
By Bradley Wiggins, British cycling champion
All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.
You can see the full collection of customised Fred Perry shirts by clicking HERE