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Posts tagged as 'Bradley Wiggins'

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Winners - #FredPerryWiggo Competition

As part of the launch of the new Bradley Wiggins Collection, we held special preview evenings in a selection of Fred Perry shops. During the events, visitors were invited to take pictures and post them to either Twitter or Instagram including the hashtag: #fredperrywiggo. The following morning, we went through each of the entries and chose five winners, who each received a shirt from Bradley's latest collection.

Bradley Instore

Taken by Mat Knight at our Bristol Authentic shop.

Westfield Mods

Taken by Mark Raison at our Westfield White City Authentic shop.

Bradley Instagram Badge

Taken by Joe McKenna at our Manchester Laurel Wreath Collection shop.

Bradley Trojan Records

Taken by Brett Tubin at our New York Wooster St Authentic shop.

Bradley Brighton Dancing

Taken by Matt Martin in our Brighton Authentic Shop.

The latest Bradley Wiggins Collection is available online and in Authentic shops now, as well as our Manchester, Seven Dials and Berlin Laurel Wreath Collection Shops. Follow Fred Perry on Twitter @FredPerry and on Instagram @FredPerry_1952

Behind the Scenes - Bradley Wiggins

Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.

Scott Mitchell & Bradley Wiggins

Scott and Bradley prepare the next shot.

On set - The Mildmay Working Men's Club

The location - the Mildmay Working Men's Club, Islington.

Bradley Wiggins - 60 Year Anniversary Project

Bradley contributes to our 60 Year Anniversary project.

On set - The Mildmay Working Men's Club

On set - much of the club's interior has kept it's original features.

On set - The Mildmay Working Men's Club

On set - the dancehall.

Bradley Wiggins - Behind the Scenes

Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.

The Spring 2013 Bradley Wiggins Collection is available online and in Authentic shops now, as well as Manchester, Berlin and Seven Dials Laurel Wreath Collection shops.

60 Year Customisation Project

Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for our Laurel Wreath emblem. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt, and many have become de facto ambassadors for the brand. As part of our 60 Year anniversary celebrations, we've compiled a list of our 60 most loyal and distinguished fans and requested their participation in a charity fund raising exercise. Designers, musicians, artists and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.

By Horace Panter, artist and bassist with The Specials

By Horace Panter, artist and bassist with The Specials

By Raf Simons, designer and Fred Perry collaborator

By Raf Simons, designer and Fred Perry collaborator

By Christopher Raeburn, designer

By Christopher Raeburn, designer

By Bradley Wiggins, British cycling champion

By Bradley Wiggins, British cycling champion

All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.

You can see the full collection of customised Fred Perry shirts by clicking HERE