Posts tagged as 'Bradley Wiggins'
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Friday, 22nd Mar 2013
Back on an unusually bright October’s day, we spent an afternoon with Bradley Wiggins at a local working men’s club. This was technically work – we were there to shoot Bradley’s Spring 2013 Collection – but there was a laid back feel to the day, with Bradley’s friend and Team Sky’s official photographer Scott Mitchell behind the camera and the club’s staff casually asking the champion cyclist if he’d care to join their darts team.
Scott and Bradley prepare the next shot.
The location - the Mildmay Working Men's Club, Islington.
Bradley contributes to our 60 Year Anniversary project.
On set - much of the club's interior has kept it's original features.
On set - the dancehall.
Bradley was typically down to earth, with none of the airs or graces you might expect from a man who had just won the Tour de France and several gold medals at the Olympics. During the set-up of an outdoor shot, two teens sped past on bikes yelling "who are you then?" which amused the soon to be Knighted cyclist no end.
Friday, 4th Jan 2013
Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for our Laurel Wreath emblem. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt, and many have become de facto ambassadors for the brand. As part of our 60 Year anniversary celebrations, we've compiled a list of our 60 most loyal and distinguished fans and requested their participation in a charity fund raising exercise. Designers, musicians, artists and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.
By Horace Panter, artist and bassist with The Specials
By Raf Simons, designer and Fred Perry collaborator
By Christopher Raeburn, designer
By Bradley Wiggins, British cycling champion
All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.
You can see the full collection of customised Fred Perry shirts by clicking HERE
Thursday, 22nd Nov 2012
You may remember from our earlier chat with Gran Sport Scooters, that the team are currently working on a very special restoration project. After sourcing an SX200 Lambretta, we asked Fred Perry collaborator Bradley Wiggins to choose his own spec for the scooter to be refurbished to.
The scooter has had its original paintwork completely stripped, followed by soft blasting of the metal to create a smooth surface. Each part has then been carefully repainted, before the scooter is finished with specially designed decal stickers. Stay tuned to see the finished scooter, coming soon.
Click HERE to read our chat with Gran Sports team member and mechanic Danny Turner.