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Posts tagged as 'Brighton'

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Quadrophenia: A Way of Life (Inside the Making of Britain’s Greatest Youth Film)

"Look, I don't wanna be the same as everybody else. That's why I'm a mod, see? I mean, you gotta be somebody, ain't ya, or you might as well jump in the sea and drown."

It’s 35 years since Quadrophenia, the iconic Mod cult film, hit the world’s cinema screens. The film follows the story of Jimmy Cooper, a London Mod, disillusioned by his parents and his job as a post room boy in an advertising firm. Jimmy’s search for identity is portrayed against the backdrop of 60s Brighton and the May Bank Holiday riots, as the film perfectly captures teenage angst and the need to belong and identify with your peers.

By late 1978, a new generation had become bored with the punk explosion. The commercialisation of its original ideals, along with the failure of second-generation punk bands, all contributed to the decline of punk.  A fresh approach was needed, and British youth looked back to the 60s for inspiration. The late 70s saw The Jam emerge onto the scene. Paul Weller, the suit-wearing, self-confessed Mod who played fast and furious 60s style rock fused with Punk ethos and edge.

The Who’s 1973 album Quadrophenia got the ball rolling with the Mod Revival, but the film (released in 1979) caught the imagination of British youth. Quadrophenia made the Mod scene more accessible and exciting to a new generation of British kids. Considered wardrobes and dance moves, pushing slashed trousers, pins and zip addenda aside. That was then, this is now: Modernism future focused and refreshed. With Jimmy, the film’s protagonist wearing the Fred Perry shirt in the film, the pure and minimalist shirt naturally became a core part of the Mod revival wardrobe.

As the Mod Revival progressed into the 80s it receded and went underground. All-nighters, scooters and amphetamines became a way of life in the harsh environment of the early 80s post-industrial Britain. As mainstream music labels looked to cash in on the ‘scene’, the Mods looked back to music with meaning. Soul music started to return to record collections, with bands such as Secret Affair covering old Soul records such as “Going to a Go-Go” by Smokey Robinson.

The Mod Revival was mutating and splintering – like all true British Subcultures. Just as it was acknowledged by the mainstream, it altered and changed its appearance and approach. The unique chameleon ability of British youth, to look the establishment square in the eye and subvert it.

The movement now embraced a variety of influences, alongside its obsession with sharp clothes and 60s style. Giving working class youth an opportunity to make a statement about their self-belief. The revivalist Mods, and the Quadrophenia film, redefined a culture that lives on today. Clean living in difficult circumstances.

Published by Countdown Books earlier this year, Quadrophenia: A Way of Life explores the making of the cult mod flick and its subsequent influence on popular culture. The book features interviews with principal cast members, along with director Franc Roddam, scriptwriter Martin Stellman and other involved in the creation of the film, it is the definitive account of Britain’s greatest cult movie, as well as the embodiment of the 70s Mod Revival.

You can order Simon Wells' "Quadrophenia: A Way of Life" from Countdown Books, along with their other excellent titles dealing with British Subcultures of the Twentieth Century.

Images: (Top) We are the Mods - Toyah Wilcox, Sting, Phil Daniels and Leslie Ash in the iconic Mods and Rockers stand-off. (Middle) Cameras and crew brave the waves to shoot the infamous Bank Holiday Riot scene. (Bottom) Director Franc Rodddam on set.

All images courtesy of Countdown Books.

In Focus: The Bradley Kit Bag

This well-travelled Kit Bag has been a firm favourite this season, crafted in cotton canvas with leather trims and our signature Laurel Wreath embroidery on the front.

Bradley Kit Bag

An optional shoulder strap alongside twin carry handles makes this style perfect for travelling. One of the team at our Brighton Authentic Shop took his on a trip to California - where will you take yours?

Available online and in our Authentic shops whilst stocks last. Follow the Brighton team's updates on Instagram @fredperrybrighton

Winners - #FredPerryWiggo Competition

As part of the launch of the new Bradley Wiggins Collection, we held special preview evenings in a selection of Fred Perry shops. During the events, visitors were invited to take pictures and post them to either Twitter or Instagram including the hashtag: #fredperrywiggo. The following morning, we went through each of the entries and chose five winners, who each received a shirt from Bradley's latest collection.

Bradley Instore

Taken by Mat Knight at our Bristol Authentic shop.

Westfield Mods

Taken by Mark Raison at our Westfield White City Authentic shop.

Bradley Instagram Badge

Taken by Joe McKenna at our Manchester Laurel Wreath Collection shop.

Bradley Trojan Records

Taken by Brett Tubin at our New York Wooster St Authentic shop.

Bradley Brighton Dancing

Taken by Matt Martin in our Brighton Authentic Shop.

The latest Bradley Wiggins Collection is available online and in Authentic shops now, as well as our Manchester, Seven Dials and Berlin Laurel Wreath Collection Shops. Follow Fred Perry on Twitter @FredPerry and on Instagram @FredPerry_1952