Posts tagged as 'Collaboration'
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Thursday, 12th Jul 2012
We're excited to announce that the first pieces from the Bradley Wiggins X Fred Perry Collaboration are available online and in selected Authentic shops as of today. The launch marks the start of a 6 season collaboration with the Olympic cyclist and mod enthusiast, who also happens to be the current Tour de France leader - go Wiggo!
Wiggins is as much a perfectionist off the bike as on, and was involved in the design process of the collaboration from the very early stages. Inspired by vintage cycling jerseys of the 1960s and the heritage and style of Fred Perry, the non-technical shirts are complete with carefully considered details. The unique slim fit cotton pique shirt is finished with ‘GB tape’ around the neckline, retro metal zips, single zipped pocket to the rear hem and an especially designed 'stripe’ around the tip of the sleeves. The jerseys are completed with Laurel Wreath embroidery to the chest and ‘locker room’ inspired Bradley Wiggins back neck labels. Available in 3 classic colour ways: white, sky blue and black.
See Bradley's first pieces for Fred Perry HERE
Wednesday, 9th May 2012
Last week we took a trip to Sargent & Co bespoke cycle shop in Finsbury Park, to shoot the first pieces from our collaboration with Bradley Wiggins. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts. Bradley came fresh from winning the Tour de Romandie to model the first pieces from his non-technical cycling shirt designs.
Bradley's first collection will launch this summer, marking the start of a six season collaboration with the cyclist. All eyes will be on Bradley over the next few months, as he sets out to continue his winning streak at the Tour de France in July and the London Olympic Games a week later. We wish him the best of luck!
Wednesday, 11th Apr 2012
We're delighted to announce an exciting new collaboration with Olympian and cycling legend Bradley Wiggins. Bradley has long been a fan of Fred Perry, and as a self-confessed mod enthusiast he makes a perfect fit for the brand. Speaking of the new collaboration, Bradley has said:
“It’s a partnership I could only have dreamed of...I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture."
“My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons."
Cycling jerseys have been standard mod-attire since the early 1960’s, and Bradley's collection will be inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch in early summer with one cotton pique, zip neck shirt style in 3 colourways available through our worldwide shops and online at fredperry.com. The collection will expand to 8 pieces for an October 2012 delivery.