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Posts tagged as 'Collaboration'

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Friends of Fred - Introducing Gloverall

We're pleased to introduce iconic brand Gloverall as the latest addition to the Autumn/Winter 2012 Friends of Fred selection. Established in 1951, Gloverall has earned a reputation as one of Britain’s most timeless and well respected brands. Founded by Harold and Freda Morris, the company originally specialised in the sale of cotton and leather gloves and traditional workwear clothing.

Stirling Moss Gloverall
Photo by Jack Garnham/Picture Post/Getty Images courtesy of Gloverall

Following the Second World War, the couple were approached by the Ministry of Defence to help with a solution for the disposal of surplus army supplies. Happy to oblige, they took the surplus military and naval coats, conceived their brand name using the words ‘Gloves' and 'Overalls’ and made their first styles available to the British public. The coats were a resounding success. Harold Morris saw the early potential in this venture and alongside his father - who happened to be a master tailor - began to produce larger quantities of a more structured, civilian friendly version of the coat in their London workshop.

Photo by Evening Standard/Getty Images courtesy of Gloverall

The new Gloverall coat was adopted and adored by a legion of fans spanning a cross-section of society. The coat became a symbol of social renegades - favoured throughout the 1950s and 60s by beatniks, protestors and artists. In contrast, British actor Michael Wilding - the second husband of movie star Elizabeth Taylor - was famously photographed wearing his alongside the star on their honeymoon, whilst champion racing car driver Stirling Moss was often seen trackside in his. Gloverall, like Fred Perry, have their feet firmly cemented in British history, with both brands seeing their signature pieces migrate from their original purpose to become iconic design classics. 

 Coat 1

This season sees the introduction of an exclusive Gloverall reefer coat to Friends of Fred. The reefer coat was a style traditionally worn by the Navy, and has been produced using Moon's quality melton wool, a fabric famed for its warmth, durability and wind resistance. Made in England, the double breasted style is complete with anchor button detailing and a throat tab fastening for warding off the cold. Retaining its original features and navy blue colour, the coat has been updated with our signature Stewart tartan lining. Three Gloverall medal stripe scarves have been crafted in pure new wool, making a perfect accompaniment to this season's outerwear. Staying true to Gloverall's military roots, the distinctive stripe patterns originate from the ribbons used on medals awarded for distinguished service during wartime.

 Scarf 1

Fred Perry have also worked alongside Gloverall to produce a collaborative Laurel Wreath Collection duffle coat. Available for both men and women, our interpretation of the classic style sees it pared down with a streamlined silhouette and simplified panel details.

See the full Friends of Fred selection for Autumn/Winter 2012 HERE.

Bradley Wiggins for Fred Perry launches today

We're excited to announce that the first pieces from the Bradley Wiggins X Fred Perry Collaboration are available online and in selected Authentic shops as of today. The launch marks the start of a 6 season collaboration with the Olympic cyclist and mod enthusiast, who also happens to be the current Tour de France leader - go Wiggo!

Bradley Wiggins Fred Perry Sargent and Co

Wiggins is as much a perfectionist off the bike as on, and was involved in the design process of the collaboration from the very early stages. Inspired by vintage cycling jerseys of the 1960s and the heritage and style of Fred Perry, the non-technical shirts are complete with carefully considered details. The unique slim fit cotton pique shirt is finished with ‘GB tape’ around the neckline, retro metal zips, single zipped pocket to the rear hem and an especially designed 'stripe’ around the tip of the sleeves.  The jerseys are completed with Laurel Wreath embroidery to the chest and ‘locker room’ inspired Bradley Wiggins back neck labels. Available in 3 classic colour ways: white, sky blue and black.

See Bradley's first pieces for Fred Perry HERE

Bradley Wiggins x Fred Perry Shoot

Last week we took a trip to Sargent & Co bespoke cycle shop in Finsbury Park, to shoot the first pieces from our collaboration with Bradley Wiggins. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts. Bradley came fresh from winning the Tour de Romandie to model the first pieces from his non-technical cycling shirt designs.

Resized Img 1974

Resized Img 1951

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Bradley's first collection will launch this summer, marking the start of a six season collaboration with the cyclist. All eyes will be on Bradley over the next few months, as he sets out to continue his winning streak at the Tour de France in July and the London Olympic Games a week later. We wish him the best of luck!