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Posts tagged as 'Cycling'

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Bradley Wiggins Visits Seven Dials

Our Seven Dials shop had a visit from Bradley Wiggins this week, as the cycling champion arrived to collect his personally customised scooter.

 Bw 1

Bw 2

Bradley was joined by several other local scooterists, as well as the team from Gran Sport Scooters who had refurbished the vintage SX200 to his spec. Find out more about the scooter and see the Bradley's latest Collection here.

A 60 Second Guide To: Cycling Jerseys

Originally designed as a piece of performance wear, the humble cycling jersey has grown to represent over a century of stories and tales. 

The designs symbolise a moment in time - a particular team, a significant race, an epic battle, a sporting hero. Some jerseys become iconic and sought after pieces of memorabilia, earning themselves a place in the 'hall of design classics'.

Jersey design has continuously developed over the years, team sponsorship alongside technological advances in materials have both played a part in the evolution - however some features remain unchanged.

Contrast Panel Cycling Shirt - Bradley Wiggins AW13 Collection

Typically the back hem is scooped, to help keep the rider's back covered whilst bent over in racing position. The back of the shirt also features a combination of fastened and open pockets - it would be no good having them on the front of the body as the contents would fall out mid-ride. A long zip fastening to the front can be opened to allow for ventilation.  

The cuts are traditionally slim and long, helping to reduce air resistance and allowing the fabric to 'perform'; wicking the moisture it needs to sit close to the skin. Sponsors will use a combination of print, embroidery or applique to showcase their names - colours, panels and tipping combinations become synonymous with specific teams.

Contrast Sleeve Cycling Shirt - Bradley Wiggins AW13 Collection 
During the late 1950s, jerseys worn by road riding style icons such as Tom Simpson and Jacques Anquetil made their way from performance wear to streetwear. Slim fitting and full of continental allure, the designs held huge appeal for the jazz loving modernists of that time. The fact that many of the shirts were crafted in merino wool was an added bonus – the breathable fabric was perfect for keeping fresh after a spot of all night dancing. Designs from this period have long continued to be a mainstay of the mod casual wardrobe.

This season's Bradley Wiggins Collection characteristically references jerseys from the Golden Age of cycling. Elements of vintage shirts are explored and blended with signature Fred Perry details, twin tipping colours lifted into colour block panels, a champion inspired stripe knitted into cuffs. Bradley has been involved in each and every stage of the design process, bringing his own ideas, inspirations and style and in turn, each shirt in the collection comes to to tell a story. 

See this season's Bradley Wiggins Collection online and in shops now.

The Bicycle Film Festival

London's Barbican Centre will host the 9th annual Bicycle Film Festival this weekend, with a series of screenings and events taking place in the city. With British cycling riding high after a summer of successes, the festival is perfectly timed for a gathering of new and established cycling fans.

The festival programme features both feature length and short films, with highlights including the World Premiere of Line of Sight, directed by Benny Zenga and shot by legendary cycling cinematographer Lucas Brunelle.  British actor Timothy Spall stars in Justin Chadwick’s Boy, a short silent film that explores love and loss as a father struggles with the death of his son, who is killed whilst cycling on a country road.

Boy - Dir. Justin Chadwick. The Bicycle Film Festival

Running alongside the festival will be a diverse selection of special events, including the annual Bike Polo Tournament and a BMX jam hosted by Albion BMX magazine. The festival, which originated in New York, is now a global event that will travel to over 25 cities this year, from London to Tokyo, Moscow to Mexico City. From its beginnings in 2001, the festival’s aim has been to celebrate the on-going relationship between creative and bicycle communities, uniting road cycling, mountain biking, fixed gear, BMX and cyclocross in a shared passion.

The London leg of the 2012 Bicycle Film Festival takes place from October 4th - 7th.

barbican.org.uk / bicyclefilmfestival.com