Posts tagged as 'Cycling'
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Wednesday, 9th May 2012
Last week we took a trip to Sargent & Co bespoke cycle shop in Finsbury Park, to shoot the first pieces from our collaboration with Bradley Wiggins. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts. Bradley came fresh from winning the Tour de Romandie to model the first pieces from his non-technical cycling shirt designs.
Bradley's first collection will launch this summer, marking the start of a six season collaboration with the cyclist. All eyes will be on Bradley over the next few months, as he sets out to continue his winning streak at the Tour de France in July and the London Olympic Games a week later. We wish him the best of luck!
Wednesday, 11th Apr 2012
We're delighted to announce an exciting new collaboration with Olympian and cycling legend Bradley Wiggins. Bradley has long been a fan of Fred Perry, and as a self-confessed mod enthusiast he makes a perfect fit for the brand. Speaking of the new collaboration, Bradley has said:
“It’s a partnership I could only have dreamed of...I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture."
“My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons."
Cycling jerseys have been standard mod-attire since the early 1960’s, and Bradley's collection will be inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch in early summer with one cotton pique, zip neck shirt style in 3 colourways available through our worldwide shops and online at fredperry.com. The collection will expand to 8 pieces for an October 2012 delivery.
Sunday, 27th Mar 2011
Last Thursday saw the launch of the Fred Perry Cycling & Vintage blank canvas collaboration, inspired by the unique relationship between cycling and subculture. Back in the 1960s the merino cycling jersey was adopted by the Mod movement who were attracted to the slim cut, unique styling and durability of the garment. Perfect for layering under a tailored suit, these jerseys adapted to their surroundings: breathable enough to dance all night in and warm enough to stand up to a crisp walk home in the morning.
We've created four limited edition Fred Perry cycling shirts which will be sold in Laurel Wreath Collection shops and at FredPerry.com just as the weather becomes perfect for riding. Finished with bold colour blocked panels and graphic designs, these shirts feature zip necks and pockets on the base of the back ideal for holding a water bottle or bike light. To showcase our inspiration for this blank canvas collaboration we've sourced a small number of original 60s cycle jerseys, each one of a kind and available only in our Laurel Wreath Collection shops. These handpicked shirts give a fascinating insight into the unique designs and styling of the 60s shirts and also offer the unique opportunity to own a rare piece of cycling history.
This blank canvas project is not our first foray into the world of cycling - last year, Fred Perry teamed up with iconic British bike makers Raleigh to create a limited edition Fred Perry x Raleigh road bike, created in classic racing green with a traditional tan Brooks saddle.
The Fred Perry Cycling & Vintage collection launches in Laurel Wreath Collection shops from Thursday 24th March, with the Fred Perry cycle shirts also available at FredPerry.com.