Posts tagged as 'Fred Perry Laurel Wreath'
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Monday, 13th Aug 2012
In continuation of our 60 Year Anniversary celebrations, our Laurel Wreath Collection plays host to a selection of limited edition 60 Year pieces; offering a contemporary take on four styles originally seen in the 1952 Fred Perry Sportswear catalogue.
The 1952 garments, originally designed with sportswear performance in mind, were considered progressive both in terms of the fabrics and designs of their day. The 1952 Fred Perry shirts, made from 100% cotton and manufactured using a specially created cellular mesh knit, were designed for ultimate freedom of movement and to keep the wearer cool - as it turned out these were ideal not just for athletes, but also for the young lads who wanted to dance all night in crowded jazz clubs. The heavyweight zip through cardigans with flat knit collars designed for pre match journeys had a pared down style and embodied a forward thinking ideology that also appealed to these fledgling Mods.
The all black 60 Years Collection maintains the clean and simple design ethos of the original styles; details are functional and understated with the use of self-coloured zips and single needle stitching. Fabrics have been modernised, utilising Italian merino wools and mercerised cottons - selected for their softer handle and drape. Rich leather and suede mix heritage style plimsolls give the collection a distinct finish that stays true to heritage and modernism.
Monday, 17th Oct 2011
This season we announced that pieces from our Laurel Wreath Collection would be given a clear definition by the inclusion of 30 leaf laurel embroidery in place of the traditional 16. Photographer George Harvey and stylist Mark McMahon have shot the following photos as part of the latest edition of i-D Magazine, sitting alongside writer Sarah Raphael's thoughts on this change.
We hope that the introduction of this new branding will make the Laurel Wreath Collection stand out as the cutting edge in Fred Perry style. You can read the full article at i-D Online HERE.
Wednesday, 7th Sep 2011
We're delighted to announce that we'll be co-sponsoring designer Richard Nicoll's SS12 show at this month's London Fashion Week. Having developed a close working relationship with Richard whilst developing our collaborative collection, sponsoring the show seemed a natural step and we look forward to seeing his trademark feminine tailoring on the catwalk.
Richard's collaboration as womenswear designer for our Laurel Wreath Collection continues to be a great success, as he explained recently: "I became interested in fashion through a love of expression of individuality through youth subcultures and so this collaboration feels a natural fit based on Fred Perry's historical importance as the British youth cultures clothing label of choice"
For more information on the upcoming London Fashion Week Shows (16th -20th September 2011) visit the official website: http://www.londonfashionweek.co.uk/
View Richard Nicoll's collaborative collection with Fred Perry Laurel Wreath HERE.