Posts tagged as 'Fred Perry'
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Wednesday, 29th Oct 2014
Born in Bury, Lancashire, Elaine Constantine grew up surrounded by the Northern Soul scene, first making her name as a fashion photographer and music video director. Northern Soul is her first feature film. A true labour of love, it was in development for five years and finally hit UK cinemas in October 2014. We caught up with Elaine to see how it felt.
Elaine (middle) pictured on-set of Northern Soul
Elaine, the journey you undertook getting the film to screen could be a film in itself. Could you tell me a bit about the background behind Northern Soul?
It started out as an idea for a documentary about 16/17 years ago, but the further I got into it, the more it became clear that to get across what I really wanted to communicate - that youthful excitement of discovery and total immersion, and the way in which something quite alien became woven into the fabric of the daily life of a northern lad in the 70s - would require a period fiction, albeit firmly based on real characters, places and events.
How did you get all the dancing scenes to look so authentic?
A few years before we got green lit I realised that to do the club scenes justice I’d need hundreds of 16-25 year-olds who could dance as they did back then. They didn’t exist of course, so I set up dance sessions in London and Bolton and we invited 16-25 year olds to attend. The longer it took for us to raise funding the longer they went on. Some people were coming to them for nearly 4 years! We ended up casting quite a lot of our young actors through these dance sessions, including Josh Whitehouse who had never acted before. Elliott was there from the beginning too.
Elaine (left) on set
The whole film feels like a huge labour of love. How does it feel to have Northern Soul finished and showing in cinemas?
It means everything to me. I’ve spent nearly a third of my life on this film and every penny I could spare.
What has the reaction been like since the film hit cinemas? I hope you’ll be pleased to hear we’ve had a really enthusiastic (unprovoked) response to the film from Fred Perry customers!
It’s been overwhelming really. Initially we were told we might get 15 screens but never anticipated where we are today. It opened in 88 screens and showed at 100 or so on the 1st weekend - all of which sold out – we are now up to 150 cinemas showing it. This is in large part down to the soul scene in the UK demanding that their local cinemas program it. To have their approval and support has been humbling.
Elaine, thank you very much!
Northern Soul is out now on DVD, Blu-Ray and Digital HD
Wednesday, 22nd Oct 2014
As night falls, London’s Soho district becomes alive and exciting, all dark narrow streets and neon lights.
Our recently launched Soho Neon by Fred Perry collection takes direct influence from the streets, history and neon signs of Soho.
As the long-time nightlife hub of Central London, Soho has always been a spot for subcultures to gather and entwine.
One night, we took to the streets ourselves to discover the area that inspired the collection…
Bar Italia. Long-time favourite Mod hang-out and Soho destination, marked by the iconic Bar Italia neon clock sign. Find out more about the origins of the Bar Italia clock, and many other Soho neon signs HERE
Find your nearest Fred Perry Authentic Store.
Thanks to Bar Italia Soho
Thursday, 16th Oct 2014