Posts tagged as 'Heritage'
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Thursday, 7th Jun 2012
2012 sees Fred Perry celebrate 60 years as an icon of street fashion, with a series of special events and limited edition items being launched throughout the year. Formed in 1952 by the British tennis legend and table tennis champion of the same name; Fred Perry has crossed over from a purely sporting heritage, sharing a unique relationship with British subcultures that continues to be relevant today. The past 60 years has built on this unique sports and streetwear history, forming one of the most enduring and affectionate relationships between youth culture and a brand.
Our 60 year activity begins with six limited edition Fred Perry shirts, inspired by archive pieces and created using colour references taken directly from the original 1950s catalogue. Made in England, the Authentic ’52-‘12 twin tipped shirts feature specially designed Laurel Wreath branding, commemorating our founding and anniversary dates.
Wednesday, 3rd Aug 2011
Nestled in London's O2 'Bubble' lies The British Music Experience; an exhibition and celebration of the nations music history with a difference - it's almost entirely interactive. On entering the experience you are given a ticket specially designed to capture notes from the many different points of information, ranging from video displays to virtual 'dinner parties' featuring key members of musical movements throughout the decades.
Another highlight is the exhibition's own music studio, equipped with everything from Gibson guitars to a full drum kit. Visitors are invited to come and try any instrument they like, and can use their ticket to access a recording of their session from the BME's website once home. Dance fans can learn new moves in a specially designed booth, with virtual instructors teaching everything from Madness' moves in One Step Beyond to the Macarena. When you're finished dancing you can watch a hologram of yourself perform on screen, and swipe your ticket to allow you to access a video recording of your moves from your personal computer.
Not least is the experience's impressive collection of musical memorabilia and artifacts, much of which has been donated personally by the artists. Roger Daltrey's iconic white fringed stage costume from his performance with The Who at Woodstock is on display, alongside original artwork and instruments inside specially curated displays from each decade. The Spice Girls may be miffed to hear that the exhibition's smallest costume belongs to David Bowie, whose tiny outfit is rumored to fit a 12 year old child!
The British Music Experience is a registered not-for-profit charity, whose aim is to advance the education and appreciation of the art, history and science of music in Britain. For further information including opening times and directions, please visit: http://www.britishmusicexperience.com/
Tuesday, 12th Jul 2011
Currently celebrating it's 100th year, The Brentham Club in Ealing paid homage to its most famous tennis player this week with a honorary plaque dedicated to Fred Perry. After his father Sam was re-located to London for work, Fred took his passion for table tennis with him and promptly joined the Ealing club in 1919. It was here that Fred discovered lawn tennis, and practiced his game every evening before winning the club's Championship tournaments in 1926 and 1927. Ever ambitious, Fred continued to hone his skills and went on to win Wimbledon in 1934, 1935, and 1936.
Proving that hard work and dedication pays off, Fred's plaque was unveiled by the Mayor of Ealing and the CEO of the Lawn Tennis Association Roger Draper. The CEO said it was "an absolute honour to have officially unveiled a plaque to such a sporting legend as Fred Perry”, citing The Brentham Club as being "at the heart of our sport’s efforts to encourage more people to play tennis.” The Club's centenary celebrations continued with a transportation back to 1910, with club members dressing in period tennis attire to celebrate its history; whilst 50 tennis juniors competed in a showcase of future British talent.