Posts tagged as 'Laurel Wreath'
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Thursday, 4th Sep 2014
Pictured above - Bella Freud with collection model Adwoa Aboah
New for AW14, we are proud to launch our first collaboration with British womens knitwear designer Bella Freud. The Bella Freud Blank Canvas collection is available in Laurel Wreath Collection stores and Fred Perry online now.
We met up with Bella to discuss the collection, and discover the influences behind it -
Born in London and studied in Rome, Bella Freud has established herself over the past 20 years at the forefront of British women's knitwear design.
Launching her eponymous label in 1990, Bella quickly went on to win Most Innovative Designer Of The Year at the 1991 Fashion Awards. She is perhaps best known for her signature "Je t'aime Jane", "Ginsberg Is God" and "1970" jumpers, alongside her work in fashion film collaborating with John Malkovich, Lara Stone and Anita Pallenberg amongst others.
Bella, hello its lovely to meet you
Hello, its lovely to meet you also
I'm really interested to hear about the influences behind the collection, I get a strong sense of dancehall and reggae music influence when I look at it
Definitely. I've always loved how people look and dress on the reggae scene - they always look so stylish and well turned out. I remember being 10 years old and being in Dalston in East London where there is a large West Indian population, and being intrigued by how people dress - they always looked so cool! I kept this in mind when designing the collection and it was definitely a direct influence.
Is reggae and dancehall music, and the scene around it something you are personally into?
I love reggae music! Growing up my favourite band was called Matumbi who were one of the biggest British reggae bands of the 1970s and 80s. If you look at pictures of them now they always looked so smart and turned out. They are a great band.
Not just the music, I love the scene too - from the hardcore rastas to people really enjoying dancehall music - its got such a great vibe. As a designer I find the whole aesthetic endlessly appealling and I wanted to incorporate this into my collection for Fred Perry - a brand that also has roots in this scene.
Ah yes, the collaboration with Fred Perry - how did this come about. Obviously you are a well known British women's designer...
It was suggested to me and I was really keen. I've always admired Fred Perry as a brand, I've always found it to be quite a personal brand - people get really involved with it, and it's never ever bland. I see it as being very honest, bold and British so I thought it was a good match for my ideas.
Alongside the knitwear in the collection, you also got to reinvent the iconic Fred Perry Shirt - how did that feel?
Initially quite daunting! I love the Fred Perry Shirt - I wear the Fred Perry Shirt! I think as a piece of clothing it is quite perfect as it is. However it was really fun to get to put my own stamp upon it. I made the collars bigger to reflect the era I had in mind, and played with the tipping. Something I really enjoyed was translating the reggae influences into my collection. Stars feature throughout, and these are a direct reference to reggae artists - I always found them so flashy when growing up wearing all their jewellery and pins. The stars are about taking the Fred Perry Shirt and adding in that element, adding that flashy reference to the collection.
The model used in the shoot for the collection is extremely striking - did you choose her personally?
Yes! The model is Adwoa Aboah. Shes gorgeous isn't she. I've known her Mum for years and I've seen her grow up and get more and more beautiful. I thought she'd be a great fit for this collection, and it was an honour to involve somebody I've known since a child in my work
There is a Fashion Film to accompany the collection also, I know you had a background in film alongside design - did you direct it?
I didn't direct the film this time around, but I did come up with the concept for it. It's all about dancing, but dancing for yourself. Everybody dances in their bedroom at some point - even if they don't want to admit it!
I love the song featured in the film
Yes, its called "Girlie Girlie" by Sophia George. Its a reggae classic from the eighties. I think the collection is very feminine, so it seemed like the ideal choice to soundtrack it.
(see the film online here > http://bit.ly/YdY3Uk )
There are also accessories in the collection..
Yes, hats and scarves sit alongside the main collection. I wanted to convey a sense of fun. Going back to what I said earlier about making the collection flashy - the accessories are an extension of that. I wanted to make the collection feel special, and adding a hat or a scarf feels a bit like adding a bit of flash to your outfit - it adds an extra something. I really like that idea.
Bella, thank you for your time
No problem, lovely to meet you.
Pictured below, Bella Freud at the Bella Freud Blank Canvas Collection launch at Celestine Eleven in London.
Our women's Blank Canvas collaboration with Bella Freud is sold in Laurel Wreath Collection stores - find your nearest store > http://bit.ly/1ojcdgu
View the collection online here > http://bit.ly/1rNUqkU
See the fashion film that accompanies the collection here > http://bit.ly/YdY3Uk
Friday, 21st Mar 2014
We are proud to introduce anarchic and influential artist, Jamie Reid, to the 2014 Laurel Wreath Blank Canvas project.
Accredited with defining the look of the late 70s punk rock scene, Jamie’s work includes one of the most famous album covers of all time, Never Mind the Bollocks, Here’s the Sex Pistols. Some 40 years on his work continues to inspire individuality and free-thinking.
The Blank Canvas project itself acts as a platform for thoughts, ideas and concepts that connect with the Laurel Wreath and what it stands to represent. Each season artists, brands or collectives are invited to customise individual pieces, in turn bringing a fresh interpretation of both their work and the garment. Jamie Reid's three designs speak of both his wit and sense of rebellion.
Belfast born, London raised, Jamie Reid was brought up in a politically active environment. During the 60s, he attended Art College with future Sex Pistols manager Malcolm McLaren. A committed anarchist from a young age, he left the capital in the early 70s, for France, and co-founded anarchistic publishing house Suburban Press. It was during this time he developed his trademark ransom note style graphics, that went onto define the look of punk.
His return to London in the mid-70s led him to the newly formed Sex Pistols. He designed the cover for the group’s debut (and only) studio album, Never Mind the Bollocks, Here’s the Sex Pistols and also co-wrote the lyrics of one of the groups most popular songs Anarchy in the UK.
The artist has continued to dedicate his work to thought provoking political ideas and messages. His touring exhibition ‘Peace is Tough’ reached cities from New York to Tokyo. The tour presented an archive of imagery spanning the decades, elements of which are present in extremely important international collections, including that of the Tate, acknowledging Reid’s importance in the narrative of 20th and 21st century culture.
In his three symbolic Blank Canvas shirt designs Jamie is inspired by three defined periods of work.
A SHORT SHARP SHOCK
Using the classic Black/Champagne twin tipped shirt as a base, the artist has applied a screen-print of his trademark ransom cut-out letters to carry the message A Short Sharp Shock. The phrase was originally used in Gilbert and Sullivan’s 1885 comic opera, The Mikado, which later became popular in music and symbolises Reid’s connection to the punk movement. The shirt is finished with a bronze embroidered Laurel Wreath and a white screen printed Jamie Reid signature on the hem including his signature OVA symbol.
PEACE IS TOUGH
Using the Fred Perry shirt in its purest form as a base, Jamie has applied multi-coloured screen prints and embroidery to illustrate Boudicca shaking her spear at the Houses of Parliament. The imagery, inspired by his time at anarchistic publishing house Suburban Press, symbolises the artists uprising to order and the establishment. The back of the shirt is fully screen printed in red with Delacroix’s Liberty Leading the People in revolt, framed by the towers of Croydon. An embroidered OVO logo couples with a Peace Is Tough print to complete the message. Finished with a black Laurel Wreath embroidery.
TIME FOR MAGIC SHIRT
In his third and final design, Jamie uses the solid black shirt to showcase some of his more recent work. The screen-printed Hare, a symbol of free-thinking, is a direct signal to Joseph Beuys, whose work ‘Free International University’ acted as a blueprint for numerous counter-cultural initiatives of the late 1960s. A combination of print and embroidery is used to create a collage of OVAs to the front. Finished with bronze Laurel Wreath embroidery.
All three designs have been produced in limited numbers for both men and women and come delivered in a special edition Jamie Reid printed envelope. You can view more detailed product images and shop the collection on our website.
Monday, 19th Nov 2012
Fred Perry have teamed up with quality craftsmen Drake’s for a Autumn/Winter 2012 collaborative blank canvas.
Famed for their refined handcrafted accessories, Drake’s of London have been outfitting gentlemen since 1977. The company’s origins lie in the hand printing and production of men’s quality scarves. Today Drake’s are the largest independent producer of handmade ties in England. Their impressive factory and covetable fabric archive is based in the Old Street area of London.
The collaboration sees two classic British brands join forces to create a measured and sophisticated collection of Fred Perry pieces, complemented by Drake’s signature archive prints. Staying true to heritage, styles are experimental, but not radical. Drake's Managing Director Michael Hill captured the collaboration perfectly during our factory visit, as he enthused: 'it's about evolution of design, not revolution'.
Styles include the classic Fred Perry shirt and Bomber jacket, which both pay homage to Drake’s signature medallion print, whilst an enlivened archive paisley print brings statement to woven styles.
All over print patterns sit alongside more subtly detailed designs, with pattern applied to plackets, collars, linings and footwear; creating a distinctly British collection.