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Posts tagged as 'Laurel Wreath collection shops'

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In Focus: The Camouflage Waxed Bomber

Subverting a classic, the made in England tennis bomber is recontextualised this season, with a printed British DPM camouflage pattern and a Stewart tartan lining. Our sporting heritage combines with strong subcultural references, resulting in a unique interpretation of the iconic silhouette and an unexpected pairing of two decidedly British patterns.

Waxed Camouflage Jacket

Whilst tartans were historically worn to serve as a symbol of distinction, allowing the wearer to be recognised, British DPM (Disruptive Pattern Material) was designed to disguise, ensuring the wearer blended into the surroundings. Officially used by British forces as well as many other armies worldwide, particularly in former British colonies; the pattern made the ironic transition from military uniform to subculture uniform in a matter of decades.

Material Swatch - Waxed Camouflage Jacket

Camouflage rose to prominence during the 1960s as part of the counterculture appropriation of military surplus clothing. In stark contrast to its intended purpose, anti-war protestors took to adding peace signs and symbolic writings to their jackets. The rebellious links to the pattern continued to flourish during the late 1970s and 80s, particularly within anti-establishment punk and skinhead movements.

Pocket Detail - Waxed Camouflage Jacket

Although commonly associated with the 80s uniform of bleached jeans, braces and button up shirts, British DPM has continued to play a part in music-driven subcultures right up until today; be it the 90s Junglist kids, techno heads or 60s revivalists. A truly cultural phenomenon, in a reverse of its intended purpose, camouflage print has been used by generations not only to establish uniformity amongst each other, but to communicate individual ideas, values and beliefs.

Label Detail - Waxed Camouflage Jacket

Crafted in waxed British Millerain quality cloth, the camouflage bomber jacket has been produced in highly limited quantities and is available exclusively online and in Laurel Wreath Collection shops.

A New Look for Manchester

Our Manchester Laurel Wreath Collection shop reopened today after undergoing a makeover. Inspired by the city's rich industrial history, our team sourced a selection of unique fixtures including rusted metal arches and reclaimed wood fixtures, all sitting under a wire mesh ceiling. Pieces were sourced from the most unique places – including wooden panels which once belonged to the British Library.

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In a labour of love, the Manchester shop was transformed from this...

 

...to this!

Manchester New 

Manchester New 3

The shop currently plays host to the full Laurel Wreath collection; alongside our collaborations with designers Raf Simons and Richard Nicoll plus limited edition Cycling & Vintage and Friends of Fred concepts. For further information on our Manchester Laurel Wreath Collection shop, please visit our Shop Finder

 

 

Fred's New Friends

This week saw the launch of brand new concept 'Friends of Fred' in our Laurel Wreath Collection shops and online. The idea behind the project was to look to some of the iconic subcultures who have worn and loved Fred Perry, and offer the complete outfit to a contemporary audience by inviting a handpicked selection of brands to sit alongside us in our shops. For the first collaboration we chose Sunspel, Levi's and GH Bass and Company to help us recreate the sartorial habits of the Mod movement of the late 50s and 60s, who were dedicated to searching out the best in style and quality. 

Each of Fred's new Friends has carefully selected a small number of pieces to create a complete outfit hosted under one roof. Sunspel have kindly provided their crisp cotton t-shirts, a lightweight Riviera shirt and of course, some traditional white boxer shorts to form the base of the look. Alongside this is the Levi Sta Prest trouser; a favourite of the mod movement thanks to its famous ability to be worn 'straight from the dryer'. For the footwear GH Bass & Company are hosting their handmade 'Larson' penny loafer in a choice of rich burgundy or classic black - a shoe worn by style legends such as James Dean, later picked up by the British Mods.

 

Bass Larson Shoe

The GH Bass & Co Larson Loafer, available in our Laurel Wreath Collection shops for a limited time.

Whilst we at Fred are delighted with our new friends, it seems two of them are old acquaintances - Sunspel helped Levi's create a stir back in 1985, when Nick Kamen famously stripped to his boxers in a 50s Launderette to wash his stonewashed jeans. 

Friends of Fred featuring Sunspel, Levi's and GH Bass & Company is taking place in our Laurel Wreath Collection shops from the 25th March. To find your closet Laurel Wreath Collection shop, visit our Shop Finder alternatively you can shop the selection online HERE.