Swedish store Nitty Gritty are celebrating their 20th anniversary this season, with a selection of specially created garments to mark the occasion. Fred Perry has contributed the iconic M12 shirt, with Nitty Gritty's signature orange applied to our trademark twin tipping. When the shop originally opened in Stockholm in 1991; it was designed to be an alternative to the city's mainstream stores, catering for the local Mod and underground scenes.

The name 'Nitty Gritty' comes from the 1963 Shirley Ellis song of the same name, after the 7" was randomly pulled from a pile of vinyl at a brainstorming session. Nitty Gritty have been loyal stockists of Fred Perry for the past 20 years, and we're delighted to help them celebrate two decades in the business.

The limited edition Fred Perry x Nitty Gritty M12 shirt will be available soon - find out more HERE 

www.nittygrittystore.com 

This week sees the launch of a small number of limited edition Re-issue Shirts, inspired by four of the tribes and subcultures who have helped to build Fred Perry's unique history and heritage.

The 1957 Fred Perry shirt celebrates the story behind how our twin-tipping came to be. Originally requested by die-hard West Ham football fans, the supporters approached famous retailer Lilywhites of London to see if their club colours could be added to their favourite cotton pique shirt. Lilywhites in turn approached Fred Perry, and the tipping was duly added.

The 1957 Fred Perry Shirt, as part of the Re-issues Collection.

Made in England, the 1957 Re-issue Shirt has been created in a slightly lighter cotton pique with a soft, vintage finish. Keeping as close as possible to the very first twin-tipped shirt, the buttons have been left unbranded and the woven back neck label is almost identical to that of the 1957 original.

The Re-issue shirts have been made in small numbers and are available to buy in our Laurel Wreath Collection Shops and online at FredPerry.com.

To see the full collection which also includes The 1963 Northern Soul Shirt, The 1976 Punk Shirt and the 1979 Perry Boy Shirt, click HERE. 

Soon to launch is perhaps our most eagerly anticipated blank canvas collaboration of the season: Fred Perry x Stussy Deluxe. Taking inspiration from both British and 1970s American sports heritage and design, the collection features limited edition apparel, accessories and footwear all created in a simple palette of white, blood red and black.

For the campaign shoot we chose one of our favourite venues as a location: the 100 Club on Oxford Street, which perfectly complements both Fred Perry and Stussy's unique relationships with both sport and underground subcultures.

There's been a great reaction from some of our favourite bloggers to the collection, with previews featured on Hypebeast, The Daily Street and High Snobiety to name but a few.

The 2011 Fred Perry x Stussy Deluxe blank canvas collection launches in shops and online from Monday 18th April, with footwear available exclusively in Laurel Wreath shops until 23rd May 2011.