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Posts tagged as 'Mark Baxter'

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The Fashion of Football

Manchester's National Football Museum is playing host to a new free exhibition celebrating 50 years of football and fashion. 'Strike a Pose' opens on the 1st of February, and is inspired by the book The Fashion of Football, From Best to Beckham, From Mod to Label Slave by Fred Perry friends Paolo Hewitt and Mark Baxter.

Fashion and Football - Skinhead Couple

From the flamboyant fashions worn by players ever since the wage cap was lifted in 1961, to the clothing adopted by the likes of mods, skinheads and casuals on the terraces; football has always had an intriguing influence on both spectator and sportsman. The coloured tipping applied to the iconic Fred Perry shirt was first initiated by West Ham fans who were keen to sport their club's colours, taking what was traditionally a tennis shirt and adopting it as their own. The National Football Museum has a selection of original 1960s Fred Perry shirts on display.

Fashion & Football - George Best outside his Manchester boutique.

'Strike a Pose' explores a wide range of football influenced trends; the good, the bad and the Beckham sarong. George Best - who many consider to be the godfather of football and fashion - is remembered with a dedicated section showcasing a selection of 60s clothing sold at his Manchester shops. The museum will also be holding a series of related events alongside the exhibition, kicking off with a conversation with Baxter and Hewitt this afternoon.

'Strike a Pose: 50 Years of Football and Fashion' runs from the 1st of February to 27th August 2013. The Fashion of Football, From Best to Beckham, From Mod to Label Slave by Paolo Hewitt and Mark Baxter is available now. You can see both authors' customised shirts, created as part of our 60 Year Anniversary gallery, HERE.

www.nationalfootballmuseum.com

The A to Z of Mod Launch at Seven Dials

Fred Perry teamed up with Prestel Publishing to host the launch of The A to Z of Mod last week at our newly refurbished Seven Dials Laurel Wreath Collection Shop.

Written by Mod experts, Paolo Hewitt and Mark Baxter, the book explores all aspects of the subculture, from Absolute Beginners to Zoot Money. A section of the book is dedicated solely to Fred Perry, highlighting the iconic position of our brand within the movement and referencing the classic Fred Perry shirt as a staple item in any Mod's wardrobe. Offering a detailed account of one of the most influential and long-lasting youth cults of our time, The A to Z of Mod is ideal for enthusiasts and novices alike.

 

The A to Z of Mod is published by Prestel and is available now in our Laurel Wreath Collection Shop at Seven Dials, London. For more information about the book, check out our previous blog post HERE.

The A to Z of Mod

Fred Perry will feature in the upcoming book The A-Z of Mod; due to be released in April. Written by Paolo Hewitt and Mark Baxter, this heavily illustrated book covers every element of Mod culture from À Bout de souffle to Zoot Money. Combining a style-savvy commentary with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults; with Fred Perry capturing the letter 'F'.

A Z Of Mod

Paolo Hewitt began writing for Melody Maker and New Musical Express, before acting as the official biographer for groups Oasis and The Jam. Both a music and fashion enthusiast, Hewitt also owns a Mod-inspired knitwear label in Italy and has written the boom Fab Gear: The Beatles and Fashion (Prestel). Co-author Mark Baxter has been fascinated with fashion his entire life, owning a vintage clothing boutique and writing (with Hewitt) The Fashion of Football and The Mumper.

The A-Z of Mod will be published by Prestel and released on 23rd April 2012. You can pre-order a copy of the book HERE.