Posts tagged as 'Menswear'
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Friday, 8th Jun 2012
Fred Perry celebrates a heritage built on sporting excellence with a unique Athletics blank canvas for summer 2012. Back in '52 the creation of our first cotton pique shirt was seen as a revolutionary move, adding a technical edge to the traditional tennis shirt whilst also allowing for maximum freedom and breathability on the court. 60 years on and Fred Perry have contemporised the pique shirt once more, creating four limited edition shirts with modern sports-tech detailing including panels of performance mesh, laser cut pockets, air vents and rubberised branding. The finished pieces are the perfect hybrid of traditional and technical details, adding a modernist edge to our unmistakable styling.
Thursday, 7th Jun 2012
2012 sees Fred Perry celebrate 60 years as an icon of street fashion, with a series of special events and limited edition items being launched throughout the year. Formed in 1952 by the British tennis legend and table tennis champion of the same name; Fred Perry has crossed over from a purely sporting heritage, sharing a unique relationship with British subcultures that continues to be relevant today. The past 60 years has built on this unique sports and streetwear history, forming one of the most enduring and affectionate relationships between youth culture and a brand.
Our 60 year activity begins with six limited edition Fred Perry shirts, inspired by archive pieces and created using colour references taken directly from the original 1950s catalogue. Made in England, the Authentic ’52-‘12 twin tipped shirts feature specially designed Laurel Wreath branding, commemorating our founding and anniversary dates.
Monday, 30th Apr 2012
We're delighted to announce the return of our collaboration with Raf Simons for Spring/Summer 2013. The collection will launch in June during the European fashion weeks, and will be available to buy online and in our Laurel Wreath Collection shops early next year.
Speaking of the upcoming collection, Raf has said “We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results”.