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Posts tagged as 'Mod'

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New Book - The Who by Marcus Hearn

Writer and journalist Marcus Hearn has created new book THE WHO (Titan Books, July 2012) which traces the progress of the seminal band from their status as sharp-suited mods, to psychedelic stars and pioneers of rock opera. Hearn - who previously wrote the story of the Beatles’ final world tour Eight Days a Week – followed the multi-million record selling band on the road and during several iconic TV and festival performances.

THE WHO by Marcus Hearn (Titan Books, July 2012)

THE WHO by Marcus Hearn (Titan Books, July 2012)

The captivating book contains over 160 rare and unseen images, ranging from live shots of the group's pub gigs from the summer of 1964 to the Isle of Wight Festival, the Marquee Club and 2005's Live 8. Available now via Titan Books, priced £14.99.

www.titanbooks.com

Fred Perry x Bradley Wiggins - coming soon

One of the key things that attracted us to collaborate with Bradley Wiggins, one of Britain’s greatest cyclists, is his love and appreciation of 1960s clothing and design. His sharp wit and style have won him fans on and off the tarmac. Technical skin tight fabrics in bright colours form the mainstay of a cyclist's wardrobe, however Wiggins' collection for Fred Perry characteristically references the woollen jerseys sported by the cycling legends of the 1960s.

Vintage cycling tyres

The cycling jersey has been a mainstay of the mod wardrobe since the early 1960s. Slim fitting with a neat mock turtle neck and complete with continental allure, the merino wool tops offered a cooling alternative to the synthetic shirts widely available at the time.

In their truest form (when used in races) cycling jerseys hold great prestige, with different colour jerseys signifying a riders ranking. Perhaps the most famous and coveted jersey is the Tour de France's ‘maillot jaune’ (yellow jersey). The rider with the lowest overall time at the end of each stage receives the ceremonial yellow jersey and the right to start the next stage wearing the colour.

Vintage cycling figurines

Wiggins is hotly tipped to be the first ever Brit to win the Tour de France this year, which starts tomorrow, the 30th of June.

The Fred Perry x Bradley Wiggins range launches instore and online mid July marking the start of a 6 season collaboration.

The A to Z of Mod Launch at Seven Dials

Fred Perry teamed up with Prestel Publishing to host the launch of The A to Z of Mod last week at our newly refurbished Seven Dials Laurel Wreath Collection Shop.

Written by Mod experts, Paolo Hewitt and Mark Baxter, the book explores all aspects of the subculture, from Absolute Beginners to Zoot Money. A section of the book is dedicated solely to Fred Perry, highlighting the iconic position of our brand within the movement and referencing the classic Fred Perry shirt as a staple item in any Mod's wardrobe. Offering a detailed account of one of the most influential and long-lasting youth cults of our time, The A to Z of Mod is ideal for enthusiasts and novices alike.

 

The A to Z of Mod is published by Prestel and is available now in our Laurel Wreath Collection Shop at Seven Dials, London. For more information about the book, check out our previous blog post HERE.