Posts tagged as 'Mod'
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Wednesday, 11th Apr 2012
We're delighted to announce an exciting new collaboration with Olympian and cycling legend Bradley Wiggins. Bradley has long been a fan of Fred Perry, and as a self-confessed mod enthusiast he makes a perfect fit for the brand. Speaking of the new collaboration, Bradley has said:
“It’s a partnership I could only have dreamed of...I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture."
“My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons."
Cycling jerseys have been standard mod-attire since the early 1960’s, and Bradley's collection will be inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch in early summer with one cotton pique, zip neck shirt style in 3 colourways available through our worldwide shops and online at fredperry.com. The collection will expand to 8 pieces for an October 2012 delivery.
Thursday, 29th Mar 2012
The Creative Collaboration Between Rudi Gernreich, Peggy Moffitt and William Claxton
The Museum of Contemporary Art, Los Angeles, is currently playing host to a selection of photographs and films that explore the role of 60s icon Peggy Moffitt as a muse for fashion designer Rudi Gernreich and her late husband, the photographer William Claxon. Whilst London and Italy are often credited as the birthplace of Mod, California born Moffitt established herself as 'the American Twiggy' with her Vidal Sassoon asymmetric haircut and kabuki-inspired heavy eye make-up and false lashes.
Peggy Moffitt modelling a Rudi Gernreich design,1968, photo by William Claxton
The designer Rudi Gernreich became well known for his futuristic and boundary pushing modernist designs, and lived by the motto “fashion will go out of fashion”. Together with Moffitt and William Claxon, the trio became central figures on the Los Angeles art scene in the 1960s and ‘70s and were well known for their friendships and collaborations with other key influencers. For a short period of time Gernreich extended his talents to mainstream sportswear and swimwear manufacturers, and received recognition and awards for new innovations such as the knitted tube dress and the first unconstructed swimsuit. After a while the designer grew tired of the commercial compromises he was forced to make and, never one to shy away from controversy, Gernreich caused a media frenzy in 1964 when he presented Moffitt wearing the very first ‘topless swimsuit’.
Peggy Moffitt modelling a Rudi Gernreich design, 1971, photo by William Claxton
William Claxton started out as one of America’s most famous Jazz photographers, who also became known for his celebrity portraits and album cover designs. After shooting Gernreich's designs in 1957, Claxton went on to marry his muse and create what was is deemed as many as the first fashion film: Basic Black: William Claxton w/ Peggy Moffitt (1967). The exhibition explores how these three creatives independently and collectively made their mark on the world of fashion, film and photography. Christopher Claxton, the son of Moffitt and Claxton and Director of the Claxton Archive has helped coordinate the presentation of photographs and films alongside curator Cameron Silver, assisted by Ethel Seno and Jhordan Dahl.
The Total Look: The Collaboration Between Rudi Gernrich, Peggy Moffitt and William Claxton is open now until 27th May 2012, at the MOCA Pacific Design Centre. For more information, including ticket prices and directions, click HERE.
The Museum of Contemporary Art, 250 South Grand Avenue, Los Angeles, CA 90012
Monday, 26th Mar 2012
On Saturday 31st March, DJ Dave Edwards will take over the Fred Perry concession at Selfridges London for an afternoon of Rhythm & Blues, Ska and 60s Soul. Dave first donned a Fred Perry shirt back in 1979 and has been a fan ever since, collaborating with us on a series of exclusive events. As a Mod DJ and promoter, Dave has played sets across Europe including a residency at London’s famous 100 Club. Dave has also compiled albums for the likes of Acid Jazz, Trojan and Detour Records.
The event will take place on the first floor from 1-6pm. A leather Fred Perry smartphone case will be given to all visitors who spend over £100 at the concession, whilst stocks last. We hope to see you there!
Fred Perry, 1st Floor Menswear @ Selfridges London, 400 Oxford Street, London W1A 1AB