Posts tagged as 'Nitty Gritty Shop'
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Thursday, 24th Nov 2011
Swedish store Nitty Gritty are celebrating their 20th anniversary this season, with a selection of specially created garments to mark the occasion. Fred Perry has contributed the iconic M12 shirt, with Nitty Gritty's signature orange applied to our trademark twin tipping. When the shop originally opened in Stockholm in 1991; it was designed to be an alternative to the city's mainstream stores, catering for the local Mod and underground scenes.
The name 'Nitty Gritty' comes from the 1963 Shirley Ellis song of the same name, after the 7" was randomly pulled from a pile of vinyl at a brainstorming session. Nitty Gritty have been loyal stockists of Fred Perry for the past 20 years, and we're delighted to help them celebrate two decades in the business.
The limited edition Fred Perry x Nitty Gritty M12 shirt will be available soon - find out more HERE