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Posts tagged as 'Raf Simons'

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60 Year Gallery Travels to DSM Ginza

Following on from our exhibition space at London's Dover Street Market, a selection of Fred Perry shirts from our 60 Year Anniversary project made the journey to DSM's store in Ginza, Japan. Acclaimed set designer Andy Hilman created a unique elephant installation to sit alongside the gallery, which will remain at DSM Ginza until the 25th April.

60 Year Gallery & Andy Hilman Installation - DSM Ginza

60 Year Gallery & Andy Hilman Installation - DSM Ginza

Raf Simons Customised Fred Perry Shirt - DSM Ginza

Customised Fred Perry Shirt by 'Bomshelter' - DSM Ginza

Dsm Ginza 6

60 Year Gallery & Andy Hilman Installation - DSM Ginza

The exhibition includes customisations by Raf Simons, PPQ, Hiroko Takahashi and Douglas Coupland. See more shirts from our 60 Years project in our online gallery.

Each of the shirts from the project will be auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation.

ginza.doverstreetmarket.com

60 Year Customisation Project

Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for our Laurel Wreath emblem. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt, and many have become de facto ambassadors for the brand. As part of our 60 Year anniversary celebrations, we've compiled a list of our 60 most loyal and distinguished fans and requested their participation in a charity fund raising exercise. Designers, musicians, artists and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.

By Horace Panter, artist and bassist with The Specials

By Horace Panter, artist and bassist with The Specials

By Raf Simons, designer and Fred Perry collaborator

By Raf Simons, designer and Fred Perry collaborator

By Christopher Raeburn, designer

By Christopher Raeburn, designer

By Bradley Wiggins, British cycling champion

By Bradley Wiggins, British cycling champion

All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year, with all proceeds going to the Amy Winehouse Foundation. In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.

You can see the full collection of customised Fred Perry shirts by clicking HERE

Raf Simons X Fred Perry Spring/Summer 2013

We're delighted to announce the return of our collaboration with Raf Simons for Spring/Summer 2013. The collection will launch in June during the European fashion weeks, and will be available to buy online and in our Laurel Wreath Collection shops early next year.  

Raf Simons

Speaking of the upcoming collection, Raf has said “We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results”.