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Posts tagged as 'Seven Dials'

Check out all of the posts tagged with 'Seven Dials' below. If you still can't find what you are looking for, try searching using the form within the right side navigation of this page.

Bradley Wiggins Visits Seven Dials

Our Seven Dials shop had a visit from Bradley Wiggins this week, as the cycling champion arrived to collect his personally customised scooter.

 Bw 1

Bw 2

Bradley was joined by several other local scooterists, as well as the team from Gran Sport Scooters who had refurbished the vintage SX200 to his spec. Find out more about the scooter and see the Bradley's latest Collection here.

Tips on the Street - Seven Dials

We take a closer look at our women's Laurel Wreath Collection, with key pieces worn by the team at our shop in Seven Dials, London.

Bodycon Dress - Seven Dials Laurel Wreath Collection Shop

Daisy wears the buckle detail Body Con Dress, crafted in a super fine rib fabric with silk chiffon sleeves. This streamlined black dress is perfect offset with a pair of George Cox Creepers, also available in Laurel Wreath Collection shops.

Floral Print Cardigan - Seven Dials Laurel Wreath Collection Sho

Adriana wears the Floral Print Cardigan, knitted in a cotton blend with a bold floral print silk panel on the body. This lightweight style is ideal for layering over a simple white shirt, teamed with slim cut trousers or tailored shorts.

See the full women's Laurel Wreath Collection here. Available now, online and in our Laurel Wreath Collection shops.

Follow the Seven Dials team on Instagram @fredperrysevendials

The A to Z of Mod Launch at Seven Dials

Fred Perry teamed up with Prestel Publishing to host the launch of The A to Z of Mod last week at our newly refurbished Seven Dials Laurel Wreath Collection Shop.

Written by Mod experts, Paolo Hewitt and Mark Baxter, the book explores all aspects of the subculture, from Absolute Beginners to Zoot Money. A section of the book is dedicated solely to Fred Perry, highlighting the iconic position of our brand within the movement and referencing the classic Fred Perry shirt as a staple item in any Mod's wardrobe. Offering a detailed account of one of the most influential and long-lasting youth cults of our time, The A to Z of Mod is ideal for enthusiasts and novices alike.

 

The A to Z of Mod is published by Prestel and is available now in our Laurel Wreath Collection Shop at Seven Dials, London. For more information about the book, check out our previous blog post HERE.