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Posts tagged as 'Special Projects'

Check out all of the posts tagged with 'Special Projects' below. If you still can't find what you are looking for, try searching using the form within the right side navigation of this page.

Athletics Blank Canvas 2012

Fred Perry celebrates a heritage built on sporting excellence with a unique Athletics blank canvas for summer 2012. Back in '52 the creation of our first cotton pique shirt was seen as a revolutionary move, adding a technical edge to the traditional tennis shirt whilst also allowing for maximum freedom and breathability on the court. 60 years on and Fred Perry have contemporised the pique shirt once more, creating four limited edition shirts with modern sports-tech detailing including panels of performance mesh, laser cut pockets, air vents and rubberised branding. The finished pieces are the perfect hybrid of traditional and technical details, adding a modernist edge to our unmistakable styling.

The Athletics Blank Canvas Collection is now available online, and in our Laurel Wreath Collection Shops. Visit our shopfinder HERE.

 

 

60 Years of Fred Perry

2012 sees Fred Perry celebrate 60 years as an icon of street fashion, with a series of special events and limited edition items being launched throughout the year. Formed in 1952 by the British tennis legend and table tennis champion of the same name;  Fred Perry has crossed over from a purely sporting heritage, sharing a unique relationship with British subcultures that continues to be relevant today. The past 60 years has built on this unique sports and streetwear history, forming one of the most enduring and affectionate relationships between youth culture and a brand.

Our 60 year activity begins with six limited edition Fred Perry shirts, inspired by archive pieces and created using colour references taken directly from the original 1950s catalogue. Made in England, the Authentic ’52-‘12 twin tipped shirts feature specially designed Laurel Wreath branding, commemorating our founding and anniversary dates.

  

The 60 Years Collection is available in our Authentic Shops, as well as online HERE.

Friends of Fred 2012

Our Friends of Fred project returns this week, with a new selection of iconic brands invited to join the fold. For SS12 Aquascutum, George Cox and Ally Capellino came aboard, as well as new seasonal contributions from Sunspel and Levi's.

Outfit Smaller

This season's outfit includes two pairs of limited edition George Cox x Fred Perry creeper shoes; created with dual branding on the inner sock and a traditional stacked crepe sole. Known for making the very first creepers, British shoemakers George Cox became the brand of choice for subcultures ranging from the drainpipe clad Teddy Boys of the 1950s to Ska and Psychobilly. For Friends of Fred, George Cox have created a versatile brushed black suede creeper as well as an exclusive navy and ecru colour option.

George Cox Shoes

George Cox x Fred Perry Creepers

British born and trained designer Ally Capellino has contributed two of her signature heavy waxed canvas bags, created in an exclusive colour option that's only available through the project. The spacious 'Dean' rucksack and stylish 'Dougie' side bag feature rich bridle leather buckles, coated canvas bases and embossed branding.

Ally Capellino Bags

 Ally Capellino 'Dean' rucksack and 'Dougie' side bag

British brand Aquascutum have contributed their iconic Sheerwater raincoat, worn by everyone from Humphrey Bogart to Michael Caine. Favoured by the mod movement due to its streamlined styling and slim, tailored fit; the Sheerwater raincoat continues to be made in England, lined with the brand's signature club check cloth.

Past friends Sunspel return to the project, contributing a classic striped long sleeve top as well as a seasonal striped t-shirt made from the finest cotton. Levi’s also return for a third season with the Bedford cord; a key trouser style based on an original 1966 fit, with a slim cut, ‘Big E’ red tab branding and traditional five pocket construction.

The SS12 Friends of Fred selection is available at our Laurel Wreath shops, as well as online HERE.

Please note, our Manchester shop will not be carrying Levi's styles.