Posts tagged as 'Sport'
Check out all of the posts tagged with 'Sport' below. If you still can't find what you are looking for, try searching using the form within the right side navigation of this page.
Friday, 8th Jun 2012
Fred Perry celebrates a heritage built on sporting excellence with a unique Athletics blank canvas for summer 2012. Back in '52 the creation of our first cotton pique shirt was seen as a revolutionary move, adding a technical edge to the traditional tennis shirt whilst also allowing for maximum freedom and breathability on the court. 60 years on and Fred Perry have contemporised the pique shirt once more, creating four limited edition shirts with modern sports-tech detailing including panels of performance mesh, laser cut pockets, air vents and rubberised branding. The finished pieces are the perfect hybrid of traditional and technical details, adding a modernist edge to our unmistakable styling.
Wednesday, 11th Apr 2012
We're delighted to announce an exciting new collaboration with Olympian and cycling legend Bradley Wiggins. Bradley has long been a fan of Fred Perry, and as a self-confessed mod enthusiast he makes a perfect fit for the brand. Speaking of the new collaboration, Bradley has said:
“It’s a partnership I could only have dreamed of...I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture."
“My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons."
Cycling jerseys have been standard mod-attire since the early 1960’s, and Bradley's collection will be inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch in early summer with one cotton pique, zip neck shirt style in 3 colourways available through our worldwide shops and online at fredperry.com. The collection will expand to 8 pieces for an October 2012 delivery.