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Posts tagged as 'Sunspel'

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Friends of Fred 2012

Our Friends of Fred project returns this week, with a new selection of iconic brands invited to join the fold. For SS12 Aquascutum, George Cox and Ally Capellino came aboard, as well as new seasonal contributions from Sunspel and Levi's.

Outfit Smaller

This season's outfit includes two pairs of limited edition George Cox x Fred Perry creeper shoes; created with dual branding on the inner sock and a traditional stacked crepe sole. Known for making the very first creepers, British shoemakers George Cox became the brand of choice for subcultures ranging from the drainpipe clad Teddy Boys of the 1950s to Ska and Psychobilly. For Friends of Fred, George Cox have created a versatile brushed black suede creeper as well as an exclusive navy and ecru colour option.

George Cox Shoes

George Cox x Fred Perry Creepers

British born and trained designer Ally Capellino has contributed two of her signature heavy waxed canvas bags, created in an exclusive colour option that's only available through the project. The spacious 'Dean' rucksack and stylish 'Dougie' side bag feature rich bridle leather buckles, coated canvas bases and embossed branding.

Ally Capellino Bags

 Ally Capellino 'Dean' rucksack and 'Dougie' side bag

British brand Aquascutum have contributed their iconic Sheerwater raincoat, worn by everyone from Humphrey Bogart to Michael Caine. Favoured by the mod movement due to its streamlined styling and slim, tailored fit; the Sheerwater raincoat continues to be made in England, lined with the brand's signature club check cloth.

Past friends Sunspel return to the project, contributing a classic striped long sleeve top as well as a seasonal striped t-shirt made from the finest cotton. Levi’s also return for a third season with the Bedford cord; a key trouser style based on an original 1966 fit, with a slim cut, ‘Big E’ red tab branding and traditional five pocket construction.

The SS12 Friends of Fred selection is available at our Laurel Wreath shops, as well as online HERE.

Please note, our Manchester shop will not be carrying Levi's styles. 

Fred's New Friends

This week saw the launch of brand new concept 'Friends of Fred' in our Laurel Wreath Collection shops and online. The idea behind the project was to look to some of the iconic subcultures who have worn and loved Fred Perry, and offer the complete outfit to a contemporary audience by inviting a handpicked selection of brands to sit alongside us in our shops. For the first collaboration we chose Sunspel, Levi's and GH Bass and Company to help us recreate the sartorial habits of the Mod movement of the late 50s and 60s, who were dedicated to searching out the best in style and quality. 

Each of Fred's new Friends has carefully selected a small number of pieces to create a complete outfit hosted under one roof. Sunspel have kindly provided their crisp cotton t-shirts, a lightweight Riviera shirt and of course, some traditional white boxer shorts to form the base of the look. Alongside this is the Levi Sta Prest trouser; a favourite of the mod movement thanks to its famous ability to be worn 'straight from the dryer'. For the footwear GH Bass & Company are hosting their handmade 'Larson' penny loafer in a choice of rich burgundy or classic black - a shoe worn by style legends such as James Dean, later picked up by the British Mods.

 

Bass Larson Shoe

The GH Bass & Co Larson Loafer, available in our Laurel Wreath Collection shops for a limited time.

Whilst we at Fred are delighted with our new friends, it seems two of them are old acquaintances - Sunspel helped Levi's create a stir back in 1985, when Nick Kamen famously stripped to his boxers in a 50s Launderette to wash his stonewashed jeans. 

Friends of Fred featuring Sunspel, Levi's and GH Bass & Company is taking place in our Laurel Wreath Collection shops from the 25th March. To find your closet Laurel Wreath Collection shop, visit our Shop Finder alternatively you can shop the selection online HERE.