Posts tagged as 'Tour de France'
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Friday, 29th Jun 2012
One of the key things that attracted us to collaborate with Bradley Wiggins, one of Britain’s greatest cyclists, is his love and appreciation of 1960s clothing and design. His sharp wit and style have won him fans on and off the tarmac. Technical skin tight fabrics in bright colours form the mainstay of a cyclist's wardrobe, however Wiggins' collection for Fred Perry characteristically references the woollen jerseys sported by the cycling legends of the 1960s.
The cycling jersey has been a mainstay of the mod wardrobe since the early 1960s. Slim fitting with a neat mock turtle neck and complete with continental allure, the merino wool tops offered a cooling alternative to the synthetic shirts widely available at the time.
In their truest form (when used in races) cycling jerseys hold great prestige, with different colour jerseys signifying a riders ranking. Perhaps the most famous and coveted jersey is the Tour de France's ‘maillot jaune’ (yellow jersey). The rider with the lowest overall time at the end of each stage receives the ceremonial yellow jersey and the right to start the next stage wearing the colour.
Wiggins is hotly tipped to be the first ever Brit to win the Tour de France this year, which starts tomorrow, the 30th of June.
The Fred Perry x Bradley Wiggins range launches instore and online mid July marking the start of a 6 season collaboration.
Wednesday, 9th May 2012
Last week we took a trip to Sargent & Co bespoke cycle shop in Finsbury Park, to shoot the first pieces from our collaboration with Bradley Wiggins. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts. Bradley came fresh from winning the Tour de Romandie to model the first pieces from his non-technical cycling shirt designs.
Bradley's first collection will launch this summer, marking the start of a six season collaboration with the cyclist. All eyes will be on Bradley over the next few months, as he sets out to continue his winning streak at the Tour de France in July and the London Olympic Games a week later. We wish him the best of luck!