It takes 94 seconds to embroider
over 60 years of heritage.
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When the first Fred Perry shirt was made in 1952, the idea was to make something smart and functional. Today, the shirts are still crafted from a combed cotton pique, each with a hand-finished rib collar and an embroidered Laurel Wreath.
The classic Fred Perry cotton piqué tennis shirt. Different from the start. Fred called it ‘the shirt that fits’. It’s been adopted by sub-cultures ever since. It comes with a history. And always, the embroidered Laurel Wreath.
The classic Fred Perry. Not for everyone. The tennis shirt that was different from the start is different again: twin-tipped cotton piqué, hard wearing, and this time, cut slim. It fits. Just not everyone.
Pure Fred Perry. For everyone. The one-colour, cotton piqué tennis shirt with no extras. Just our Laurel Wreath on the chest. It’s as simple as that.
Pure Fred Perry. As sharp as it gets. The one-colour, cotton piqué tennis shirt with a little bit less: it’s slim fit. But always, our Laurel Wreath embroidered onto the chest. Purity. Distilled.